“A two-slide slideshow you can use to promote a health & fitness app - hook users with a struggle about avoiding rest days, then swipe to a gamified muscle map.”

An outlier is a post that beats the account's own baseline, and this slideshow one did by 102x - 217K views where a normal post on the account lands near 2.1K. Reach on that scale is a signal about the post, not the audience size, which is exactly why Handler pulls it into the library instead of letting it scroll past.

The product behind the post is A workout-tracking app. Pull came in at 3/5, 4.4% on the weighted scale - Handler's read on saves, shares, and comments, with saves and shares counted heaviest because they are the actions that carry a post into new feeds rather than just marking approval.

Underneath the two scores sit the actual counts - 8.2K likes, 9 comments, 51 shares, and 280 saves - the raw engagement Handler reads to place the post in its niche.

Its 217K views run about 1.0x the median of recent health & fitness outliers in the library. That reach multiple ranks in the top 45% of the 942 health & fitness outliers we currently track. Its Pull score sits in the top 76% of that same set.

Likes led the raw counts, though saves and shares are what move Pull hardest. Slideshow is the most common breakout format among recent health & fitness outliers in the library, at 33% of them.