“A listicle slideshow hook you can use to promote a health & fitness app - hook on relatable unhinged advice, deliver funny tactical tips, and quietly slip your product into slide four.”

An outlier is a post that beats the account's own baseline, and this slideshow one did by 2722x - 1M views where a normal post on the account lands near 367. Reach on that scale is a signal about the post, not the audience size, which is exactly why Handler pulls it into the library instead of letting it scroll past.

The product behind the post is Stateshift emotion regulation app. Pull came in at 5/5, 28.8% on the weighted scale - Handler's read on saves, shares, and comments, with saves and shares counted heaviest because they are the actions that carry a post into new feeds rather than just marking approval.

The counts behind those scores: 120K likes, 456 comments, 8K shares, and 34K saves. Saves and shares are weighted heaviest because they are the actions that carry a post into more feeds.

Its 1M views run about 4.5x the median of recent health & fitness outliers in the library. That reach multiple ranks in the top 6% of the 932 health & fitness outliers we currently track. Its Pull score sits in the top 11% of that same set.

Saves did the heaviest lifting on its Pull score - the action TikTok rewards most. Slideshow is the most common breakout format among recent health & fitness outliers in the library, at 33% of them.