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The outlier library

Viral TikTok posts for apps like yours.

Every TikTok post here beat its own account's baseline - scored, tagged, and broken down by Handler. Study the structure. Then dupe it for your brand.

Games appsFinance appsHealth & Fitness appsEducation appsEntertainment appsLifestyle appsB2B appsOther apps

This week on TikTok

The week's biggest breakouts, scored and grouped by industry.

See the board ->

New this week

Fresh outliers
A boyfriend-prank hook you can use to promote an entertainment app - it stages a shocking AI edit in a popular movie, capturing the real-time reaction before dropping the logo reveal.0× outlier
18K views
Entertainment·Silent UGC

A boyfriend-prank hook you can use to promote an entertainment app - it stages a shocking AI edit in a popular movie, capturing the real-time reaction before dropping the logo reveal.

A trending sound hook you can use to promote a finance app - it pairs a relatable financial regret meme with a green screen reveal of an interactive budget widget.47× outlier
22K views
Finance·App Demo

A trending sound hook you can use to promote a finance app - it pairs a relatable financial regret meme with a green screen reveal of an interactive budget widget.

A silent UGC bedroom-invasion hook you can use to market an entertainment app - creep into a dark room, film a user hypnotized by the screen, and trigger a defensive reaction.0× outlier
84K views
Entertainment·Silent UGC

A silent UGC bedroom-invasion hook you can use to market an entertainment app - creep into a dark room, film a user hypnotized by the screen, and trigger a defensive reaction.

An urgency-based talking-head hook you can use to market a lifestyle app - opening with an intense spiritual warning, guilt-tripping TikTok usage, and introducing the app as a sacred alternative.27× outlier
162K views
Lifestyle·Talking Head

An urgency-based talking-head hook you can use to market a lifestyle app - opening with an intense spiritual warning, guilt-tripping TikTok usage, and introducing the app as a sacred alternative.

A math-based saving hook you can use to promote a finance app - it pairs a simple couple dance with high-aspiration text detailing a weekly saving path to a house downpayment.139× outlier
68K views
Finance·Silent UGC

A math-based saving hook you can use to promote a finance app - it pairs a simple couple dance with high-aspiration text detailing a weekly saving path to a house downpayment.

A silent math-breakdown hook you can use to market a finance app - it starts with specific income math to trigger debate and calls out checking-account inertia to drive caption conversion.187× outlier
356K views
Finance·Silent UGC

A silent math-breakdown hook you can use to market a finance app - it starts with specific income math to trigger debate and calls out checking-account inertia to drive caption conversion.

A two-slide photo hook you can use to market a health & fitness app - it transitions from a relatable gym floor POV to a highly visual muscle-map progress screen.4× outlier
47K views
Health & Fitness·Slideshow

A two-slide photo hook you can use to market a health & fitness app - it transitions from a relatable gym floor POV to a highly visual muscle-map progress screen.

A follow-along workout template you can use to market a health & fitness app - it layers an interactive countdown timer, muscle-targeting anatomy charts, and next-up exercise cards over raw performance footage.3× outlier
1.2M views
Health & Fitness·App Demo

A follow-along workout template you can use to market a health & fitness app - it layers an interactive countdown timer, muscle-targeting anatomy charts, and next-up exercise cards over raw performance footage.

A whiteboard educational hook you can use to market a lifestyle app - diagnose a relatable struggle like overstimulation, back it up with scientific charts, and drop your app as the solution.179× outlier
3.4M views
Lifestyle·Talking Head

A whiteboard educational hook you can use to market a lifestyle app - diagnose a relatable struggle like overstimulation, back it up with scientific charts, and drop your app as the solution.

A silent high-income hook you can use to market an AI video creation app - taping your mouth shut to prove 'no speaking' earnings, then demonstrating the simplified workflow on-screen.434× outlier
2M views
Other·App Demo

A silent high-income hook you can use to market an AI video creation app - taping your mouth shut to prove 'no speaking' earnings, then demonstrating the simplified workflow on-screen.

A high-income skill tutorial hook you can use to promote a creative utility app - it hooks with extreme monetary claims, validates with search results, and details a simple step-by-step generation process.239× outlier
1.1M views
Other·Talking Head

A high-income skill tutorial hook you can use to promote a creative utility app - it hooks with extreme monetary claims, validates with search results, and details a simple step-by-step generation process.

A side-hustle comparison hook you can use to market an AI video generation app - it baits viewers with job alternatives, then walks through generating high-value content with your tool.999× outlier
4.6M views
Other·App Demo

A side-hustle comparison hook you can use to market an AI video generation app - it baits viewers with job alternatives, then walks through generating high-value content with your tool.

A simulated text-prank hook you can use to market an AI photo generator - it opens on a wild visual, shows the fast generation, and plays out a high-stakes chat conversation.331× outlier
2.4M views
Other·App Demo

A simulated text-prank hook you can use to market an AI photo generator - it opens on a wild visual, shows the fast generation, and plays out a high-stakes chat conversation.

A direct-to-camera hook you can use to market a lifestyle app - it stops the scroll on faith-based guilt before transitioning into a tablet-based UI walkthrough.2× outlier
163K views
Lifestyle·Talking Head

A direct-to-camera hook you can use to market a lifestyle app - it stops the scroll on faith-based guilt before transitioning into a tablet-based UI walkthrough.

A reassuring talking-head hook you can use to promote a Christian prayer app - it reframes screen-time as spiritual growth and introduces an interactive mascot that drives daily devotion.2× outlier
205K views
Other·Talking Head

A reassuring talking-head hook you can use to promote a Christian prayer app - it reframes screen-time as spiritual growth and introduces an interactive mascot that drives daily devotion.

A text-prank hook you can use to promote an AI photo-editing app - edit a realistic photo with AI, then text it to a partner to capture their chaotic reaction.13× outlier
1.4M views
Other·Silent UGC

A text-prank hook you can use to promote an AI photo-editing app - edit a realistic photo with AI, then text it to a partner to capture their chaotic reaction.

A prank-themed screen-recording hook you can use to market an AI image generator app - it shows an AI-edited photo being used to successfully trick a boss over text message.20× outlier
2.2M views
Other·App Demo

A prank-themed screen-recording hook you can use to market an AI image generator app - it shows an AI-edited photo being used to successfully trick a boss over text message.

A text-prank format you can use to promote an AI photo editing app - it opens on a funny, realistic AI-edited image, then demonstrates the prompt UI and the chaotic chat response.18× outlier
1.9M views
Other·App Demo

A text-prank format you can use to promote an AI photo editing app - it opens on a funny, realistic AI-edited image, then demonstrates the prompt UI and the chaotic chat response.

A text-prank hook you can use to market a photo editing app - it opens on a bizarre photo, shows the AI generation, and pays off with the funny text exchange.22× outlier
2.4M views
Other·App Demo

A text-prank hook you can use to market a photo editing app - it opens on a bizarre photo, shows the AI generation, and pays off with the funny text exchange.

A text prank mockup you can use to market an AI photo editing app - opening with a high-stakes AI photo modification before showing the hilarious, panicked reaction via text messages.45× outlier
4.9M views
Other·App Demo

A text prank mockup you can use to market an AI photo editing app - opening with a high-stakes AI photo modification before showing the hilarious, panicked reaction via text messages.

A text-prank hook you can use to promote an entertainment app - it opens with a fake photo, displays the fast in-app AI generation, and closes with a humorous chat thread.87× outlier
9.4M views
Entertainment·App Demo

A text-prank hook you can use to promote an entertainment app - it opens with a fake photo, displays the fast in-app AI generation, and closes with a humorous chat thread.

A text-chat prank hook you can use to market an AI photo-editing app - show a ridiculous AI-generated photo, demonstrate the simple text prompt that made it, and reveal a hilarious parent reaction chat thread.37× outlier
4M views
Other·App Demo

A text-chat prank hook you can use to market an AI photo-editing app - show a ridiculous AI-generated photo, demonstrate the simple text prompt that made it, and reveal a hilarious parent reaction chat thread.

An app-demo chat narrative you can use to market an AI photo editing app - hook with a shocking edit, show the prompt-to-edit workflow, and pay off with a hilarious text-story reaction.0× outlier
47K views
Other·App Demo

An app-demo chat narrative you can use to market an AI photo editing app - hook with a shocking edit, show the prompt-to-edit workflow, and pay off with a hilarious text-story reaction.

A generative prank format you can use to market an AI photo editing app - opening on a shocking image, showing the prompt, and driving tension through a simulated text chat.299× outlier
24M views
Other·App Demo

A generative prank format you can use to market an AI photo editing app - opening on a shocking image, showing the prompt, and driving tension through a simulated text chat.

A text-prank hook you can use to promote an entertainment app - it starts with a fake image generation, then builds tension through a dramatic text exchange with a furious boss.46× outlier
3.7M views
Entertainment·App Demo

A text-prank hook you can use to promote an entertainment app - it starts with a fake image generation, then builds tension through a dramatic text exchange with a furious boss.

An app-demo prank hook you can use to market an AI photo editing app - it opens on a shocking visual, demonstrates the quick image-generation tool, and pays off with a chaotic family text thread.1586× outlier
1.7M views
Other·App Demo

An app-demo prank hook you can use to market an AI photo editing app - it opens on a shocking visual, demonstrates the quick image-generation tool, and pays off with a chaotic family text thread.

A text-thread prank hook you can use to market an AI video editor - it starts with a fake shocking prank video, reveals the app workflow, and plays out a dramatic chat log.1026× outlier
1.1M views
Other·Text-Heavy

A text-thread prank hook you can use to market an AI video editor - it starts with a fake shocking prank video, reveals the app workflow, and plays out a dramatic chat log.

An AI-generation demo you can use to promote a photo-editing app - it begins with a prank hook, shows the prompt-to-image interface, and delivers the payoff via a funny text thread.1119× outlier
1.2M views
Other·App Demo

An AI-generation demo you can use to promote a photo-editing app - it begins with a prank hook, shows the prompt-to-image interface, and delivers the payoff via a funny text thread.

An AI-generation prank hook you can use to market an AI photo-editing app - it shows a generated image, demonstrates the prompt tool, and delivers the payoff via a dad's dramatic text reactions.1493× outlier
1.6M views
Other·App Demo

An AI-generation prank hook you can use to market an AI photo-editing app - it shows a generated image, demonstrates the prompt tool, and delivers the payoff via a dad's dramatic text reactions.

A text-prank hook you can use to promote an AI photo editor - it edits a photo to look fat, sends it to a parent, and displays their hilarious, unfiltered text reaction.1866× outlier
2M views
Other·App Demo

A text-prank hook you can use to promote an AI photo editor - it edits a photo to look fat, sends it to a parent, and displays their hilarious, unfiltered text reaction.

A fake-text prank hook you can use to grow a lifestyle app - it shows an AI-edited photo sent to a parent, capturing their hilarious, proud reaction through rapid-fire chat messages.2332× outlier
2.5M views
Lifestyle·App Demo

A fake-text prank hook you can use to grow a lifestyle app - it shows an AI-edited photo sent to a parent, capturing their hilarious, proud reaction through rapid-fire chat messages.

A shocking prank hook you can use to promote an AI photo editing app - it opens on a disturbing generated image, reveals the app prompt, and displays a chaotic text message reaction.2052× outlier
2.2M views
Other·App Demo

A shocking prank hook you can use to promote an AI photo editing app - it opens on a disturbing generated image, reveals the app prompt, and displays a chaotic text message reaction.

A prank-chat hook you can use to promote a lifestyle app - it opens with a fake-photo generation demo, then transitions into a funny, high-stakes iMessage exchange with a parent.1679× outlier
1.8M views
Lifestyle·App Demo

A prank-chat hook you can use to promote a lifestyle app - it opens with a fake-photo generation demo, then transitions into a funny, high-stakes iMessage exchange with a parent.

A text conversation prank you can use to promote an AI photo editing app - it hooks with a gender-swapped selfie then reveals the punchline via funny messages.1306× outlier
1.4M views
Other·Silent UGC

A text conversation prank you can use to promote an AI photo editing app - it hooks with a gender-swapped selfie then reveals the punchline via funny messages.

A prank-demo hook you can use to promote a photo-editing app - it opens on a fake tattoo, reveals the AI generator, and exits on a hilarious texting thread.1399× outlier
1.5M views
Other·App Demo

A prank-demo hook you can use to promote a photo-editing app - it opens on a fake tattoo, reveals the AI generator, and exits on a hilarious texting thread.

A text-prank hook you can use to market an AI photo editor - it opens on a shocking fake image before revealing the prompt and a highly entertaining iMessage thread.2799× outlier
3M views
Other·App Demo

A text-prank hook you can use to market an AI photo editor - it opens on a shocking fake image before revealing the prompt and a highly entertaining iMessage thread.

A fake-prank hook you can use to market an AI photo-editing app - lead with a shocking image, reveal the app generating it, and escalate with a funny text thread.16494× outlier
16M views
Other·App Demo

A fake-prank hook you can use to market an AI photo-editing app - lead with a shocking image, reveal the app generating it, and escalate with a funny text thread.

A realistic prank hook you can use to promote an AI video editing app - generating fake footage of a boiling pet fish to trick a family member over text.5317× outlier
5.7M views
Other·App Demo

A realistic prank hook you can use to promote an AI video editing app - generating fake footage of a boiling pet fish to trick a family member over text.

A texting-prank hook you can use to market an AI image generation app - it opens with a wild simulated photo, demonstrates the prompt typing, and loops through a dramatic fake text-thread reaction.3423× outlier
3.3M views
Other·App Demo

A texting-prank hook you can use to market an AI image generation app - it opens with a wild simulated photo, demonstrates the prompt typing, and loops through a dramatic fake text-thread reaction.

A prank chat hook you can use to market a photo editing app - it shows a fast AI modification, then reveals brutal family group chat reactions to the edit.16909× outlier
16M views
Other·App Demo

A prank chat hook you can use to market a photo editing app - it shows a fast AI modification, then reveals brutal family group chat reactions to the edit.

An app-demo prank hook you can use to market an AI photo generator - it uses a realistic image edit to text-prank a parent and captures their escalating fury.27× outlier
334K views
Other·App Demo

An app-demo prank hook you can use to market an AI photo generator - it uses a realistic image edit to text-prank a parent and captures their escalating fury.

A text-prank hook you can use to market an entertainment app - it starts with a shocking AI-altered photo, reveals the simple prompt tool, and delivers hilarious text-back roasts.26× outlier
321K views
Entertainment·App Demo

A text-prank hook you can use to market an entertainment app - it starts with a shocking AI-altered photo, reveals the simple prompt tool, and delivers hilarious text-back roasts.

A prank-chat app demo you can use to market an AI photo-editing app - it opens with a quick image-generation prompt, then transitions to a dramatic, text-based prank conversation using the edited photo.64× outlier
787K views
Other·App Demo

A prank-chat app demo you can use to market an AI photo-editing app - it opens with a quick image-generation prompt, then transitions to a dramatic, text-based prank conversation using the edited photo.

An app-demo prank hook you can use to market an AI image generator app - it opens with a shocking photo, reveals the prompt, then tracks a hilarious father-son text exchange.49× outlier
603K views
Other·App Demo

An app-demo prank hook you can use to market an AI image generator app - it opens with a shocking photo, reveals the prompt, then tracks a hilarious father-son text exchange.

A text-chat prank hook you can use to market an AI image generation app - it uses an AI-generated profile photo to spark a hilarious, confrontational text exchange with a parent.24× outlier
297K views
Other·Silent UGC

A text-chat prank hook you can use to market an AI image generation app - it uses an AI-generated profile photo to spark a hilarious, confrontational text exchange with a parent.

A text-prank hook you can use to market a lifestyle app - it opens with a shocking fake photo setup, demonstrates the AI generation, and plays out a funny text thread.162× outlier
2M views
Lifestyle·App Demo

A text-prank hook you can use to market a lifestyle app - it opens with a shocking fake photo setup, demonstrates the AI generation, and plays out a funny text thread.

A fake text-prank format you can use to promote an AI photo editor - it starts with a shocking manipulated image and escalates through a hilarious chat thread with a boss.130× outlier
1.6M views
Other·App Demo

A fake text-prank format you can use to promote an AI photo editor - it starts with a shocking manipulated image and escalates through a hilarious chat thread with a boss.

A text-prank hook you can use to market an AI photo editing app - it opens with a stunning fake photo, shows the generation process, and feeds a dramatic text-conversation payoff.59× outlier
563K views
Other·App Demo

A text-prank hook you can use to market an AI photo editing app - it opens with a stunning fake photo, shows the generation process, and feeds a dramatic text-conversation payoff.

A fake-prank chat hook you can use to market an AI video generator - it opens with a shocking CGI car accident, reveals the prompt, and scrolls through an angry text exchange.116× outlier
1.1M views
Other·Silent UGC

A fake-prank chat hook you can use to market an AI video generator - it opens with a shocking CGI car accident, reveals the prompt, and scrolls through an angry text exchange.

A fake-crisis messaging prank you can use to market an AI photo editing app - opening on an AI-manipulated photo before showing the hilarious, high-stakes text exchange it triggered.79× outlier
752K views
Other·Silent UGC

A fake-crisis messaging prank you can use to market an AI photo editing app - opening on an AI-manipulated photo before showing the hilarious, high-stakes text exchange it triggered.

A text-prank hook you can use to promote an entertainment app - it baits viewers with a shock photo prompt, demonstrates the AI generation, and reveals the funny text reaction.148× outlier
1.4M views
Entertainment·App Demo

A text-prank hook you can use to promote an entertainment app - it baits viewers with a shock photo prompt, demonstrates the AI generation, and reveals the funny text reaction.

A simulated text-prank hook you can use to promote an AI photo editor - workers use generative fill to turn stairs into a slide, triggering a funny chat exchange.222× outlier
2.1M views
Other·App Demo

A simulated text-prank hook you can use to promote an AI photo editor - workers use generative fill to turn stairs into a slide, triggering a funny chat exchange.

A prank-chat-narrative hook you can use to market an AI photo editor - it opens on a fake busy scene, reveals the prompt-to-image generation, and pays off with a funny text exchange.92× outlier
874K views
Other·App Demo

A prank-chat-narrative hook you can use to market an AI photo editor - it opens on a fake busy scene, reveals the prompt-to-image generation, and pays off with a funny text exchange.

A texting prank hook you can use to market an entertainment app - it opens with a real-life golf setup, shows an AI generation prompt, and follows a high-stakes text escalation.137× outlier
1.3M views
Entertainment·Silent UGC

A texting prank hook you can use to market an entertainment app - it opens with a real-life golf setup, shows an AI generation prompt, and follows a high-stakes text escalation.

A text-prank hook you can use to market an AI image generator app - it opens on a shocking crash photo, shows the app generating it, and loops the hilarious text reaction.116× outlier
1.1M views
Other·App Demo

A text-prank hook you can use to market an AI image generator app - it opens on a shocking crash photo, shows the app generating it, and loops the hilarious text reaction.

An outrageous prank hook you can use to market an AI photo editor - it opens with a shock payoff, shows the prompt typing, and finishes with a hilarious iMessage conversation.41× outlier
391K views
Other·App Demo

An outrageous prank hook you can use to market an AI photo editor - it opens with a shock payoff, shows the prompt typing, and finishes with a hilarious iMessage conversation.

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