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The outlier library

Viral TikTok posts for apps like yours.

Every TikTok post here beat its own account's baseline - scored, tagged, and broken down by Handler. Study the structure. Then dupe it for your brand.

Games apps
All 62 posts
Finance apps
All 419 posts
Health & Fitness apps
All 618 posts
Education apps
All 502 posts
Entertainment apps
All 330 posts
Lifestyle apps
All 1228 posts
B2B apps
All 99 posts
Other apps
All 219 posts

This week on TikTok

The week's biggest breakouts, scored and grouped by industry.

See the board ->

New this week

Fresh outliers
A curiosity pronunciation hook you can use to promote an education app - a creator mispronounces a foreign word, asks the in-app AI companion for help, and displays its audio response.1× outlier
13K views
Education·Talking Head

A curiosity pronunciation hook you can use to promote an education app - a creator mispronounces a foreign word, asks the in-app AI companion for help, and displays its audio response.

A tearful selfie slideshow hook you can use to promote a health & fitness app - it opens with a crying photo and slides to a text screenshot showing the product's notification.1× outlier
386K views
Health & Fitness·Slideshow

A tearful selfie slideshow hook you can use to promote a health & fitness app - it opens with a crying photo and slides to a text screenshot showing the product's notification.

A workload-efficiency hook you can use to market a productivity app - it opens on a heavy document workload, demonstrates multi-file synthesis, and showcases instant dashboard generation.1× outlier
58K views
Other·Talking Head

A workload-efficiency hook you can use to market a productivity app - it opens on a heavy document workload, demonstrates multi-file synthesis, and showcases instant dashboard generation.

A funny AI-dialogue hook you can use to market an education app - it opens with a simple translation question before escalating into a hilariously aggressive voice response.2× outlier
33K views
Education·App Demo

A funny AI-dialogue hook you can use to market an education app - it opens with a simple translation question before escalating into a hilariously aggressive voice response.

A breakup glow-up slideshow you can use to market a health & fitness app - hook them with heartbreak angst, show lifestyle improvements, and embed the calorie-tracker screen as the pivotal healing step.119× outlier
172K views
Health & Fitness·Slideshow

A breakup glow-up slideshow you can use to market a health & fitness app - hook them with heartbreak angst, show lifestyle improvements, and embed the calorie-tracker screen as the pivotal healing step.

A fan-culture bait hook you can use to market an entertainment app - it starts with a creator expressing shock before displaying an in-app personality matchmaking test.19× outlier
24K views
Entertainment·App Demo

A fan-culture bait hook you can use to market an entertainment app - it starts with a creator expressing shock before displaying an in-app personality matchmaking test.

A two-slide curiosity loop slideshow you can use to market a health & fitness app - it opens on an emotional personal prompt before revealing a gamified in-app muscle-mapping transformation chart.46× outlier
93K views
Health & Fitness·Slideshow

A two-slide curiosity loop slideshow you can use to market a health & fitness app - it opens on an emotional personal prompt before revealing a gamified in-app muscle-mapping transformation chart.

A 3D anatomy-animation hook you can use to promote a health & fitness app - starting with targeted muscle activation visuals, transitioning to a split-screen transformation, and listing the routines.1× outlier
20K views
Health & Fitness·Animation

A 3D anatomy-animation hook you can use to promote a health & fitness app - starting with targeted muscle activation visuals, transitioning to a split-screen transformation, and listing the routines.

A pronunciation-curiosity hook you can use to grow an education app - it starts with a creator highlighting a cute foreign word before asking the app's AI assistant to explain it.2× outlier
33K views
Education·App Demo

A pronunciation-curiosity hook you can use to grow an education app - it starts with a creator highlighting a cute foreign word before asking the app's AI assistant to explain it.

A conversational reaction hook you can use to market an education app - open on a cute vocabulary hook, show interaction with an in-app character, and repeat the pronunciation.8× outlier
119K views
Education·Talking Head

A conversational reaction hook you can use to market an education app - open on a cute vocabulary hook, show interaction with an in-app character, and repeat the pronunciation.

A formal versus casual translation hook you can use to market an education app - it contrasts polite textbook phrasing with dramatic, hyper-local slang pronunciation.1× outlier
75K views
Education·Talking Head

A formal versus casual translation hook you can use to market an education app - it contrasts polite textbook phrasing with dramatic, hyper-local slang pronunciation.

A fan-culture bait hook you can use to market an entertainment app - it starts with a creator expressing shock before displaying an in-app personality matchmaking test.19× outlier
24K views
Entertainment·App Demo

A fan-culture bait hook you can use to market an entertainment app - it starts with a creator expressing shock before displaying an in-app personality matchmaking test.

An animated workout tutorial you can use to sell a health & fitness app - showing a 3D model performing simple resistance band exercises with a quick transformation social proof mid-roll.1× outlier
22K views
Health & Fitness·Animation

An animated workout tutorial you can use to sell a health & fitness app - showing a 3D model performing simple resistance band exercises with a quick transformation social proof mid-roll.

A curiosity pronunciation hook you can use to promote an education app - a creator mispronounces a foreign word, asks the in-app AI companion for help, and displays its audio response.1× outlier
13K views
Education·Talking Head

A curiosity pronunciation hook you can use to promote an education app - a creator mispronounces a foreign word, asks the in-app AI companion for help, and displays its audio response.

A 3D anatomy animation hook you can use to promote a health & fitness app - stopping the scroll with joint-damage warnings before delivering proper gym form and a mid-video download CTA.0× outlier
11K views
Health & Fitness·Animation

A 3D anatomy animation hook you can use to promote a health & fitness app - stopping the scroll with joint-damage warnings before delivering proper gym form and a mid-video download CTA.

A 3D anatomy-animation hook you can use to promote a health & fitness app - starting with targeted muscle activation visuals, transitioning to a split-screen transformation, and listing the routines.1× outlier
20K views
Health & Fitness·Animation

A 3D anatomy-animation hook you can use to promote a health & fitness app - starting with targeted muscle activation visuals, transitioning to a split-screen transformation, and listing the routines.

A reaction-to-demo hook you can use to market an entertainment app - it starts with a shocked face stating a relatable problem, then cuts directly to a step-by-step UI walkthrough.105× outlier
163K views
Entertainment·App Demo

A reaction-to-demo hook you can use to market an entertainment app - it starts with a shocked face stating a relatable problem, then cuts directly to a step-by-step UI walkthrough.

A silent reaction hook you can use to market an entertainment app - it pairs a shocked creator overlay with high-interest fandom text to trigger immediate comment inquiries.76× outlier
49K views
Entertainment·Silent UGC

A silent reaction hook you can use to market an entertainment app - it pairs a shocked creator overlay with high-interest fandom text to trigger immediate comment inquiries.

A relatable call-to-action hook you can use to market a health & fitness app - it leverages a shared frustration before cutting directly to an in-app social visualization.6× outlier
21K views
Health & Fitness·Silent UGC

A relatable call-to-action hook you can use to market a health & fitness app - it leverages a shared frustration before cutting directly to an in-app social visualization.

A trend-hijacking hook you can use to promote a lifestyle app - it baits fans with a hyper-specific musical obsession before transitioning into the custom in-app result screen.38× outlier
46K views
Lifestyle·Silent UGC

A trend-hijacking hook you can use to promote a lifestyle app - it baits fans with a hyper-specific musical obsession before transitioning into the custom in-app result screen.

A conspiracy-style question hook you can use to market a health & fitness app - it opens on a relatable, highly specific health panic before revealing a gamified cycle-tracking interface.98× outlier
330K views
Health & Fitness·App Demo

A conspiracy-style question hook you can use to market a health & fitness app - it opens on a relatable, highly specific health panic before revealing a gamified cycle-tracking interface.

A dramatic relationship-dilemma slideshow you can use to grow a health & fitness app - it opens on a high-stakes pregnancy conflict before presenting a mock lock-screen notification offering a mental-health reset.1× outlier
274K views
Health & Fitness·Slideshow

A dramatic relationship-dilemma slideshow you can use to grow a health & fitness app - it opens on a high-stakes pregnancy conflict before presenting a mock lock-screen notification offering a mental-health reset.

A slideshow hook you can use to market a health & fitness app - it opens on a heavy emotional cliffhanger before revealing a subtle, contextual push notification on the final screen.1× outlier
380K views
Health & Fitness·Slideshow

A slideshow hook you can use to market a health & fitness app - it opens on a heavy emotional cliffhanger before revealing a subtle, contextual push notification on the final screen.

A silent UGC hook you can use to grow a lifestyle app - it pairs a relatable, high-emotion relationship text overlay with a quick cut showing a custom lockscreen widget.60× outlier
99K views
Lifestyle·Silent UGC

A silent UGC hook you can use to grow a lifestyle app - it pairs a relatable, high-emotion relationship text overlay with a quick cut showing a custom lockscreen widget.

A tearful selfie slideshow hook you can use to promote a health & fitness app - it opens with a crying photo and slides to a text screenshot showing the product's notification.1× outlier
386K views
Health & Fitness·Slideshow

A tearful selfie slideshow hook you can use to promote a health & fitness app - it opens with a crying photo and slides to a text screenshot showing the product's notification.

A slideshow hook you can use to grow a lifestyle app - it opens on a crying face, displays a text beside an in-app notification, and delivers a dramatic payoff.0× outlier
45K views
Lifestyle·Slideshow

A slideshow hook you can use to grow a lifestyle app - it opens on a crying face, displays a text beside an in-app notification, and delivers a dramatic payoff.

A two-slide curiosity loop slideshow you can use to market a health & fitness app - it opens on an emotional personal prompt before revealing a gamified in-app muscle-mapping transformation chart.46× outlier
93K views
Health & Fitness·Slideshow

A two-slide curiosity loop slideshow you can use to market a health & fitness app - it opens on an emotional personal prompt before revealing a gamified in-app muscle-mapping transformation chart.

A pop-culture pairing hook you can use to market an entertainment app - it opens on a fandom-related grievance before positioning the app as a tool to catalog character results.49× outlier
100K views
Entertainment·Silent UGC

A pop-culture pairing hook you can use to market an entertainment app - it opens on a fandom-related grievance before positioning the app as a tool to catalog character results.

A comparison-elimination hook you can use to promote an education app - list popular competitor alternatives with disappointed reaction faces before revealing your product as the ultimate, feature-rich winner.7× outlier
136K views
Education·Silent UGC

A comparison-elimination hook you can use to promote an education app - list popular competitor alternatives with disappointed reaction faces before revealing your product as the ultimate, feature-rich winner.

A flight-pairing challenge hook you can use to promote an education app - it converts real flight times into in-app gamified study sessions, walking through the onboarding process step-by-step.13× outlier
20K views
Education·App Demo

A flight-pairing challenge hook you can use to promote an education app - it converts real flight times into in-app gamified study sessions, walking through the onboarding process step-by-step.

A lifestyle slideshow hook you can use to market a finance app - it overlays clean budgeting widgets onto aesthetic daily snapshots to break down a specific paycheck.11× outlier
34K views
Finance·Slideshow

A lifestyle slideshow hook you can use to market a finance app - it overlays clean budgeting widgets onto aesthetic daily snapshots to break down a specific paycheck.

A workload-efficiency hook you can use to market a productivity app - it opens on a heavy document workload, demonstrates multi-file synthesis, and showcases instant dashboard generation.1× outlier
58K views
Other·Talking Head

A workload-efficiency hook you can use to market a productivity app - it opens on a heavy document workload, demonstrates multi-file synthesis, and showcases instant dashboard generation.

A listicle talking-head hook you can use to market a lifestyle app - it counts down spiritual essentials before positioning an AI-powered scripture study tool as the key resource.0× outlier
46K views
Lifestyle·Talking Head

A listicle talking-head hook you can use to market a lifestyle app - it counts down spiritual essentials before positioning an AI-powered scripture study tool as the key resource.

A funny AI-dialogue hook you can use to market an education app - it opens with a simple translation question before escalating into a hilariously aggressive voice response.2× outlier
33K views
Education·App Demo

A funny AI-dialogue hook you can use to market an education app - it opens with a simple translation question before escalating into a hilariously aggressive voice response.

A high-emotion relational hook you can use to market a lifestyle app - it pairs a vulnerable relationship fear text overlay with a late-cut demo of the widget keeping them connected.148× outlier
94K views
Lifestyle·Silent UGC

A high-emotion relational hook you can use to market a lifestyle app - it pairs a vulnerable relationship fear text overlay with a late-cut demo of the widget keeping them connected.

An AI-generated prank format you can use to market an AI image generator app - showcasing a fake photo creation process followed by a highly relatable dad text exchange.43× outlier
311K views
Other·App Demo

An AI-generated prank format you can use to market an AI image generator app - showcasing a fake photo creation process followed by a highly relatable dad text exchange.

A breakup glow-up slideshow you can use to market a health & fitness app - hook them with heartbreak angst, show lifestyle improvements, and embed the calorie-tracker screen as the pivotal healing step.119× outlier
172K views
Health & Fitness·Slideshow

A breakup glow-up slideshow you can use to market a health & fitness app - hook them with heartbreak angst, show lifestyle improvements, and embed the calorie-tracker screen as the pivotal healing step.

A relatable study-routine hook you can use to market an education app - it cuts between aesthetic study-vibe clips and close-ups of an interactive learning tool.1× outlier
40K views
Education·Silent UGC

A relatable study-routine hook you can use to market an education app - it cuts between aesthetic study-vibe clips and close-ups of an interactive learning tool.

A loss-aversion talking-head hook you can use to promote a cloud storage app - it poses a sudden phone-loss scenario, highlights standard storage limits, and introduces a massive free alternative.2× outlier
107K views
Other·Talking Head

A loss-aversion talking-head hook you can use to promote a cloud storage app - it poses a sudden phone-loss scenario, highlights standard storage limits, and introduces a massive free alternative.

A multi-variant comparison hook you can use to promote a B2B app - it opens by contrasting three AI-generated assets, then runs a step-by-step UI workflow demo.2× outlier
111K views
B2B·App Demo

A multi-variant comparison hook you can use to promote a B2B app - it opens by contrasting three AI-generated assets, then runs a step-by-step UI workflow demo.

A comparison hook you can use to market a B2B app - it highlights how most tools fail, then demonstrates a seamless data-to-creative workflow inside an AI assistant.1× outlier
42K views
B2B·Talking Head

A comparison hook you can use to market a B2B app - it highlights how most tools fail, then demonstrates a seamless data-to-creative workflow inside an AI assistant.

A slideshow hook you can use to market a health & fitness app - it opens on a tearful personal story before revealing a text message featuring a contextual push notification.3× outlier
1.3M views
Health & Fitness·Slideshow

A slideshow hook you can use to market a health & fitness app - it opens on a tearful personal story before revealing a text message featuring a contextual push notification.

A talking-head horoscope hook you can use to market an astrology app - it stops scrolls with a collective zodiac warning, inserts a mid-video app walkthrough, and finishes with personalized predictions.2× outlier
16K views
Other·Talking Head

A talking-head horoscope hook you can use to market an astrology app - it stops scrolls with a collective zodiac warning, inserts a mid-video app walkthrough, and finishes with personalized predictions.

An aesthetic silent-UGC hook you can use to market an education app - it opens on academic overwhelm before showing how a quick photo scans and structures handwritten study lists.0× outlier
30K views
Education·Silent UGC

An aesthetic silent-UGC hook you can use to market an education app - it opens on academic overwhelm before showing how a quick photo scans and structures handwritten study lists.

A silent UGC trend hook you can use to promote a lifestyle app - it uses text overlay about fictional book characters to tap into community fandoms while looking directly at the camera.7× outlier
11K views
Lifestyle·Silent UGC

A silent UGC trend hook you can use to promote a lifestyle app - it uses text overlay about fictional book characters to tap into community fandoms while looking directly at the camera.

A silent UGC symptom hook you can use to market a health & fitness app - it overlays highly relatable burnout symptoms on raw aesthetic footage before pitching the tool.28× outlier
359K views
Health & Fitness·Silent UGC

A silent UGC symptom hook you can use to market a health & fitness app - it overlays highly relatable burnout symptoms on raw aesthetic footage before pitching the tool.

A listicle countdown hook you can use to market a finance app - it hooks with a future-year earning claim, lists famous platforms, and pitches your app as the best choice.159× outlier
77K views
Finance·Talking Head

A listicle countdown hook you can use to market a finance app - it hooks with a future-year earning claim, lists famous platforms, and pitches your app as the best choice.

A cheat-sheet text overlay hook you can use to market an education app - it presents a list of common French pronunciation rules with a subtle text recommendation at the bottom.62× outlier
116K views
Education·Silent UGC

A cheat-sheet text overlay hook you can use to market an education app - it presents a list of common French pronunciation rules with a subtle text recommendation at the bottom.

A sympathy-driven talking-head hook you can use to promote a custom woodwork brand - open on a vulnerable personal plea to not scroll, then showcase high-quality patriotic products.123× outlier
1.1M views
Other·Talking Head

A sympathy-driven talking-head hook you can use to promote a custom woodwork brand - open on a vulnerable personal plea to not scroll, then showcase high-quality patriotic products.

A raw demo format you can use to market a finance app - it opens with a high-energy reaction hook, then runs through an actual setup of a live trade.16× outlier
19K views
Finance·App Demo

A raw demo format you can use to market a finance app - it opens with a high-energy reaction hook, then runs through an actual setup of a live trade.

A curiosity-driven question hook you can use to promote a B2B app - it opens with a radical efficiency promise, details the prompts step-by-step, and simulates hands-off execution.82× outlier
1.6M views
B2B·Talking Head

A curiosity-driven question hook you can use to promote a B2B app - it opens with a radical efficiency promise, details the prompts step-by-step, and simulates hands-off execution.

A payoff-first transformation hook you can use to grow a health & fitness app - it opens on impressive physical results before showing the onboarding setup and daily targeted exercise routines.20× outlier
284K views
Health & Fitness·App Demo

A payoff-first transformation hook you can use to grow a health & fitness app - it opens on impressive physical results before showing the onboarding setup and daily targeted exercise routines.

A lifestyle story hook you can use to market a health & fitness app - it opens on a post-workout question, reveals the tool, and shares a vulnerability-driven hospital story.0× outlier
16K views
Health & Fitness·Talking Head

A lifestyle story hook you can use to market a health & fitness app - it opens on a post-workout question, reveals the tool, and shares a vulnerability-driven hospital story.

A separation-anxiety vlog hook you can use to market a lifestyle app - it opens on a milestone routine, walks through the parent's mounting panic, and introduces the tracking feature as the ultimate relief.0× outlier
88K views
Lifestyle·Talking Head

A separation-anxiety vlog hook you can use to market a lifestyle app - it opens on a milestone routine, walks through the parent's mounting panic, and introduces the tracking feature as the ultimate relief.

A relatable silent UGC hook you can use to market a finance app - it couples a highly specific online-shopping confession with an exaggerated shock-reaction frame to stop the scroll.521× outlier
269K views
Finance·Silent UGC

A relatable silent UGC hook you can use to market a finance app - it couples a highly specific online-shopping confession with an exaggerated shock-reaction frame to stop the scroll.

A relatable lifestyle hook you can use to promote a health & fitness app - it opens on an outdoor walking clip before cutting directly to a gamified in-app leaderboard.6× outlier
28K views
Health & Fitness·App Demo

A relatable lifestyle hook you can use to promote a health & fitness app - it opens on an outdoor walking clip before cutting directly to a gamified in-app leaderboard.

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