“A hidden-feature hack hook you can use to promote a health & fitness app - calling out expensive subscriptions before screen-recording a free, unexpected in-app alternative.”

Running 1425x the account's own baseline, this post reached 1.3M views against the 912 a normal post there sees. That is the whole test for an outlier in Handler - reach measured against the account's own median rather than against other accounts, so a small account with a genuine breakout still qualifies while a big account coasting on its size does not.

Spotify is the product on screen. Where reach gets a post seen, Pull - here 5/5, 41.5% weighted - is what says viewers acted on it, since saves and shares weigh in hardest and a save is the clearest sign a viewer means to come back.

Underneath the two scores sit the actual counts - 179K likes, 1.6K comments, 44K shares, and 45K saves - the raw engagement Handler reads to place the post in its niche.

Its 1.3M views run about 5.5x the median of recent health & fitness outliers in the library. That reach multiple ranks in the top 10% of the 1055 health & fitness outliers we currently track. Its Pull score sits in the top 2% of that same set.

Saves did the heaviest lifting on its Pull score - the action TikTok rewards most. App Demo makes up 23% of recent health & fitness outliers in the library.