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This week on TikTok

This week's breakouts, November 9 - 15.

The biggest TikTok breakouts we scored for app makers this week - every post beat its own account's baseline by a mile. Grouped by industry; tap any to see the full breakdown.

This week in Games

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A silent UGC prompt you can use to promote a mobile game - flash an exaggerated claim on screen, then intensely clap along to a trending audio drop.8372× outlier
8.3M views
Games·Silent UGC

A silent UGC prompt you can use to promote a mobile game - flash an exaggerated claim on screen, then intensely clap along to a trending audio drop.

A guilty-pleasure obsession hook you can use to market a mobile game - open on a relatable reaction face, pan to tablet gameplay snooping a phone, and show physical detective notes.481× outlier
7.3M views
Games·Silent UGC

A guilty-pleasure obsession hook you can use to market a mobile game - open on a relatable reaction face, pan to tablet gameplay snooping a phone, and show physical detective notes.

A relatable gameplay hook you can use to promote a mobile game - tapping through an excessively cluttered room design paired with an exhausted audio track to showcase build complexity.159× outlier
1.1M views
Games·App Demo

A relatable gameplay hook you can use to promote a mobile game - tapping through an excessively cluttered room design paired with an exhausted audio track to showcase build complexity.

A themed showcase format you can use to market a mobile game - fast-cutting between distinct aesthetic setups of an in-game asset before asking viewers to vote for their favorite.126× outlier
689K views
Games·App Demo

A themed showcase format you can use to market a mobile game - fast-cutting between distinct aesthetic setups of an in-game asset before asking viewers to vote for their favorite.

A voyeuristic detective hook you can use to market a mobile game - pair a persistent text premise with cozy over-the-shoulder tablet gameplay and handwritten notes.66× outlier
262K views
Games·Silent UGC

A voyeuristic detective hook you can use to market a mobile game - pair a persistent text premise with cozy over-the-shoulder tablet gameplay and handwritten notes.

A feature-reveal demo you can use to promote a mobile game - highlight a long-awaited community feature in on-screen text, then tap through the interface to show it in action.50× outlier
454K views
Games·App Demo

A feature-reveal demo you can use to promote a mobile game - highlight a long-awaited community feature in on-screen text, then tap through the interface to show it in action.

This week in Finance

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A peer-pressure trend hook you can use to grow a finance app - flash a casual car selfie, drop your user handle, and blame an outside party to trigger reciprocal tagging.1480× outlier
1.2M views
Finance·Silent UGC

A peer-pressure trend hook you can use to grow a finance app - flash a casual car selfie, drop your user handle, and blame an outside party to trigger reciprocal tagging.

A peer-pressure trend hook you can use to promote a finance app - flashing a massive five-day cash claim over casual car footage to bait thousands of handle drops in the comments.418× outlier
2.1M views
Finance·Silent UGC

A peer-pressure trend hook you can use to promote a finance app - flashing a massive five-day cash claim over casual car footage to bait thousands of handle drops in the comments.

A realistic budget breakdown hook you can use to promote a finance app - open with exact hourly wage math before calling out wasted cash sitting in checking accounts.195× outlier
191K views
Finance·Text-Heavy

A realistic budget breakdown hook you can use to promote a finance app - open with exact hourly wage math before calling out wasted cash sitting in checking accounts.

A self-deprecating meme hook you can use to promote a finance app - pair an aesthetic selfie with a relatable caption about expecting payouts, lip-syncing to an aggressive trending audio.163× outlier
881K views
Finance·Talking Head

A self-deprecating meme hook you can use to promote a finance app - pair an aesthetic selfie with a relatable caption about expecting payouts, lip-syncing to an aggressive trending audio.

A relatable lifestyle callout hook you can use to market a finance app - post a candid mirror clip questioning peer spending, then let seeded comments push the tool.65× outlier
319K views
Finance·Silent UGC

A relatable lifestyle callout hook you can use to market a finance app - post a candid mirror clip questioning peer spending, then let seeded comments push the tool.

A looping 6-second silent mirror video you can use to market a finance app - overlaying an anxiety-inducing savings question on screen to force debate in the comments.1813× outlier
2.2M views
Finance·Silent UGC

A looping 6-second silent mirror video you can use to market a finance app - overlaying an anxiety-inducing savings question on screen to force debate in the comments.

This week in Health & Fitness

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A widget comparison hook you can use to market a health & fitness app - pair your mascot's guilt-tripping notifications against an established app to escalate funny streak threats.5456× outlier
2.6M views
Health & Fitness·App Demo

A widget comparison hook you can use to market a health & fitness app - pair your mascot's guilt-tripping notifications against an established app to escalate funny streak threats.

A comment-bait question hook you can use to promote a health & fitness app - ask viewers for extreme niche tips on screen while casually name-dropping your app in the caption.4711× outlier
3.2M views
Health & Fitness·Silent UGC

A comment-bait question hook you can use to promote a health & fitness app - ask viewers for extreme niche tips on screen while casually name-dropping your app in the caption.

A silent UGC secret-benefit hook you can use to market a health & fitness app - film casual transit footage, display an overlooked insurance perk, and humorously reframe it as luxury.3242× outlier
1.8M views
Health & Fitness·Silent UGC

A silent UGC secret-benefit hook you can use to market a health & fitness app - film casual transit footage, display an overlooked insurance perk, and humorously reframe it as luxury.

A comment-bait question hook you can use to promote a health & fitness app - prompt the audience for life-changing habits while casually soft-launching the product in the caption.2941× outlier
1.6M views
Health & Fitness·Silent UGC

A comment-bait question hook you can use to promote a health & fitness app - prompt the audience for life-changing habits while casually soft-launching the product in the caption.

A gamified split-screen demo you can use to promote a health & fitness app - answer an 'app?' comment by showing a backyard user outscoring a pro athlete in real-time AR.2002× outlier
1.2M views
Health & Fitness·App Demo

A gamified split-screen demo you can use to promote a health & fitness app - answer an 'app?' comment by showing a backyard user outscoring a pro athlete in real-time AR.

A silent UGC relatable confession hook you can use to promote a health & fitness app - mundane bed-making footage loops under introspective text that casually drops the app name in the final payoff beat.1643× outlier
1.1M views
Health & Fitness·Silent UGC

A silent UGC relatable confession hook you can use to promote a health & fitness app - mundane bed-making footage loops under introspective text that casually drops the app name in the final payoff beat.

This week in Education

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A nostalgia screen-recording hook you can use to promote an education app - it resurfaces a beloved childhood interface and shows adult choices made inside a kids builder.6814× outlier
5.9M views
Education·App Demo

A nostalgia screen-recording hook you can use to promote an education app - it resurfaces a beloved childhood interface and shows adult choices made inside a kids builder.

A physical prop hook you can use to market an education app - cut away hours on paper to expose limited study time, then pivot into an automated workflow demo.2637× outlier
1.1M views
Education·Talking Head

A physical prop hook you can use to market an education app - cut away hours on paper to expose limited study time, then pivot into an automated workflow demo.

A nostalgic gameplay hook you can use to promote an education app - pairing an 'only OGs will get this' gatekeeper text overlay with a universally relatable childhood gameplay quirk.1524× outlier
772K views
Education·App Demo

A nostalgic gameplay hook you can use to promote an education app - pairing an 'only OGs will get this' gatekeeper text overlay with a universally relatable childhood gameplay quirk.

A silent UGC POV hook you can use to promote an education app - pair relatable library footage with an extreme claim about finishing hours of coursework in minutes.1479× outlier
532K views
Education·Silent UGC

A silent UGC POV hook you can use to promote an education app - pair relatable library footage with an extreme claim about finishing hours of coursework in minutes.

A POV struggle hook you can use to market an education app - show an unintelligible college lecture, pan down to an audio transcription tool, then reveal instantly structured study notes.1142× outlier
1.1M views
Education·Silent UGC

A POV struggle hook you can use to market an education app - show an unintelligible college lecture, pan down to an audio transcription tool, then reveal instantly structured study notes.

A nostalgic screen-recording hook you can use to market an education app - opening on an elementary interface and ticking an age counter up to adulthood over melancholic audio.808× outlier
9.4M views
Education·App Demo

A nostalgic screen-recording hook you can use to market an education app - opening on an elementary interface and ticking an age counter up to adulthood over melancholic audio.

This week in Entertainment

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A low-lift selfie text hook you can use to promote an entertainment app - it frames a seasonal dilemma in on-screen text while casually name-dropping the tool on a six-second loop.3231× outlier
3.2M views
Entertainment·Silent UGC

A low-lift selfie text hook you can use to promote an entertainment app - it frames a seasonal dilemma in on-screen text while casually name-dropping the tool on a six-second loop.

A live feature demo hook you can use to promote an entertainment app - hum a raw voice memo on camera, feed it into the tool, and reveal the jaw-dropping finished track.1659× outlier
460K views
Entertainment·App Demo

A live feature demo hook you can use to promote an entertainment app - hum a raw voice memo on camera, feed it into the tool, and reveal the jaw-dropping finished track.

A relatable reality-check hook you can use to promote an entertainment app - smiling at a tablet screen before snapping into a deadpan stare over hours spent chatting with an AI.929× outlier
1.1M views
Entertainment·Silent UGC

A relatable reality-check hook you can use to promote an entertainment app - smiling at a tablet screen before snapping into a deadpan stare over hours spent chatting with an AI.

A relatable flex hook you can use to promote an entertainment app - pairing an exaggerated power trip scenario with frantic lip-syncing to tap into community account-sharing culture.866× outlier
745K views
Entertainment·Silent UGC

A relatable flex hook you can use to promote an entertainment app - pairing an exaggerated power trip scenario with frantic lip-syncing to tap into community account-sharing culture.

A dodge-the-bullet meme hook you can use to promote an entertainment app - pairing an absurd hypothetical stakes prompt with hyper-committed dodging choreography to showcase subscription loyalty.680× outlier
1.2M views
Entertainment·Silent UGC

A dodge-the-bullet meme hook you can use to promote an entertainment app - pairing an absurd hypothetical stakes prompt with hyper-committed dodging choreography to showcase subscription loyalty.

A mashup comparison hook you can use to promote an entertainment app - pair high-energy disbelief text with an analog phone demo showing the hybrid features before naming the tool.581× outlier
401K views
Entertainment·Silent UGC

A mashup comparison hook you can use to promote an entertainment app - pair high-energy disbelief text with an analog phone demo showing the hybrid features before naming the tool.

This week in Lifestyle

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A silent UGC showcase you can use to market a lifestyle app - display aesthetic couple photos cycling inside a physical frame paired with romantic audio and simple text overlay.7724× outlier
6.7M views
Lifestyle·Silent UGC

A silent UGC showcase you can use to market a lifestyle app - display aesthetic couple photos cycling inside a physical frame paired with romantic audio and simple text overlay.

A trending audio ranking hook you can use to promote a lifestyle app - countdown relatable bad habits to viral soundbites, saving your product as the surprise top fix.3878× outlier
3.3M views
Lifestyle·Talking Head

A trending audio ranking hook you can use to promote a lifestyle app - countdown relatable bad habits to viral soundbites, saving your product as the surprise top fix.

A visual equation hook you can use to market a lifestyle app - pairing two recognizable icons above a talking head before cutting to real text thread workflow proofs.3328× outlier
5.5M views
Lifestyle·Talking Head

A visual equation hook you can use to market a lifestyle app - pairing two recognizable icons above a talking head before cutting to real text thread workflow proofs.

A panic-to-relief hook you can use to market a lifestyle app - open with a fake departure crisis, then cut to a real-time walkthrough generating an itinerary in seconds.3231× outlier
2.6M views
Lifestyle·App Demo

A panic-to-relief hook you can use to market a lifestyle app - open with a fake departure crisis, then cut to a real-time walkthrough generating an itinerary in seconds.

A relatable impulse hook you can use to market a lifestyle app - open on a silent selfie promising an alternative to texting an ex, then reveal an aggressive simulation chat screen.2760× outlier
105K views
Lifestyle·App Demo

A relatable impulse hook you can use to market a lifestyle app - open on a silent selfie promising an alternative to texting an ex, then reveal an aggressive simulation chat screen.

A relatable pain-point meme you can use to market a lifestyle app - flash a dreaded icon on screen with universal teen text, then cut to exaggerated reaction images.2356× outlier
2.9M views
Lifestyle·Text-Heavy

A relatable pain-point meme you can use to market a lifestyle app - flash a dreaded icon on screen with universal teen text, then cut to exaggerated reaction images.

This week in B2B

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A problem-solution fear hook you can use to promote a B2B app - manufacture urgency around AI watermarking, demonstrate the hidden flaw, then prompt your tool to build the instant fix.11486× outlier
15M views
B2B·Talking Head

A problem-solution fear hook you can use to promote a B2B app - manufacture urgency around AI watermarking, demonstrate the hidden flaw, then prompt your tool to build the instant fix.

A celebrity quote reaction hook you can use to market a B2B app - stitch a recognizable influencer making a bold business claim, then demo the exact workflow inside your tool.4258× outlier
3.5M views
B2B·App Demo

A celebrity quote reaction hook you can use to market a B2B app - stitch a recognizable influencer making a bold business claim, then demo the exact workflow inside your tool.

A peer-recommendation hook you can use to promote a B2B app - open with a dramatic confession, cut to hands-on iPad recording, and showcase automated summaries and chat.4222× outlier
7.4M views
B2B·App Demo

A peer-recommendation hook you can use to promote a B2B app - open with a dramatic confession, cut to hands-on iPad recording, and showcase automated summaries and chat.

A gatekept-secret hook you can use to market a B2B app - open with an industry controversy claim, then screen-record cloning a complex product in seconds with zero code.1981× outlier
2M views
B2B·App Demo

A gatekept-secret hook you can use to market a B2B app - open with an industry controversy claim, then screen-record cloning a complex product in seconds with zero code.

A greenscreen stitch hook you can use to promote a B2B app - hijack a viral complaint about brand markups, then screen-record your tool uncovering their secret suppliers in real time.1714× outlier
5.4M views
B2B·App Demo

A greenscreen stitch hook you can use to promote a B2B app - hijack a viral complaint about brand markups, then screen-record your tool uncovering their secret suppliers in real time.

A WFH confession hook you can use to promote a B2B app - lead with skipping meetings, then show a phone recording live laptop audio to produce instant AI summaries.1584× outlier
3.1M views
B2B·App Demo

A WFH confession hook you can use to promote a B2B app - lead with skipping meetings, then show a phone recording live laptop audio to produce instant AI summaries.

This week in Other

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A trend-jacking concept hook you can use to market a graphic design app - open on a trending food meme, then cut into a rapid screen recording designing custom merch around it.38220× outlier
124M views
Other·App Demo

A trend-jacking concept hook you can use to market a graphic design app - open on a trending food meme, then cut into a rapid screen recording designing custom merch around it.

A gatekeeper callout skit you can use to promote a job search app - call out a friend gatekeeping a secret tool, flip to their screen demonstrating swipe-to-apply mechanics, and vent.428× outlier
841K views
Other·Talking Head

A gatekeeper callout skit you can use to promote a job search app - call out a friend gatekeeping a secret tool, flip to their screen demonstrating swipe-to-apply mechanics, and vent.

A POV notification overload hook you can use to market a friend-making app - open on an aesthetic mirror selfie, cut to non-stop lock screen notifications, then show discovery feed browsing.356× outlier
2M views
Other·App Demo

A POV notification overload hook you can use to market a friend-making app - open on an aesthetic mirror selfie, cut to non-stop lock screen notifications, then show discovery feed browsing.

A problem-solution demo you can use to promote a device finder app - hook with relatable frustration, flash the App Store listing, and demonstrate real-time proximity tracking finding lost hardware.334× outlier
269K views
Other·App Demo

A problem-solution demo you can use to promote a device finder app - hook with relatable frustration, flash the App Store listing, and demonstrate real-time proximity tracking finding lost hardware.

A viral curiosity green-screen hook you can use to promote an AI video app - open on bizarre viral bait, expose it as synthetic, then demo your workflow.323× outlier
428K views
Other·Talking Head

A viral curiosity green-screen hook you can use to promote an AI video app - open on bizarre viral bait, expose it as synthetic, then demo your workflow.

A chaotic lip sync hook you can use to market a dating app - anchor unhinged breakup audio over a raw front camera angle to drive instant relatability and comments.320× outlier
262K views
Other·Talking Head

A chaotic lip sync hook you can use to market a dating app - anchor unhinged breakup audio over a raw front camera angle to drive instant relatability and comments.

Past weeks

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November 2 - 8October 26 - November 1October 19 - 25October 12 - 18October 5 - 11September 28 - October 4September 21 - 27September 7 - 13

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