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This week on TikTok

This week's breakouts, September 21 - 27.

The biggest TikTok breakouts we scored for app makers this week - every post beat its own account's baseline by a mile. Grouped by industry; tap any to see the full breakdown.

This week in Games

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A silent POV hook you can use to promote a mobile game - posing thoughtfully before cutting to the beat drop and pointing directly at the app icon overlay.1847× outlier
1.3M views
Games·Silent UGC

A silent POV hook you can use to promote a mobile game - posing thoughtfully before cutting to the beat drop and pointing directly at the app icon overlay.

A tablet gameplay demo hook you can use to market a mobile game - crack open the device case, then flip through photorealistic suspect boards, bank statements, and text logs.1132× outlier
664K views
Games·App Demo

A tablet gameplay demo hook you can use to market a mobile game - crack open the device case, then flip through photorealistic suspect boards, bank statements, and text logs.

A cozy over-the-shoulder hook you can use to market a mobile game - open on relatable blanket footage, frame the premise via bold text, and tap through in-app clues.999× outlier
903K views
Games·Silent UGC

A cozy over-the-shoulder hook you can use to market a mobile game - open on relatable blanket footage, frame the premise via bold text, and tap through in-app clues.

A reaction hook you can use to promote a mobile game - open on a dramatic gasp before panning down to interactive mystery gameplay framed as snooping through a phone.606× outlier
1M views
Games·Silent UGC

A reaction hook you can use to promote a mobile game - open on a dramatic gasp before panning down to interactive mystery gameplay framed as snooping through a phone.

A silent UGC demo you can use to promote a mobile game - open on a dramatic reaction shot, then cut to hands-on phone gameplay solving a missing person case.580× outlier
1.2M views
Games·Silent UGC

A silent UGC demo you can use to promote a mobile game - open on a dramatic reaction shot, then cut to hands-on phone gameplay solving a missing person case.

A "new obsession" hook you can use to market a mobile game - it opens on a compelling narrative premise while showing raw, stylus-guided gameplay on an iPad.435× outlier
394K views
Games·App Demo

A "new obsession" hook you can use to market a mobile game - it opens on a compelling narrative premise while showing raw, stylus-guided gameplay on an iPad.

This week in Finance

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A cultural meme hook you can use to promote a finance app - pair on-screen girl math framing with relatable physical props to pitch easy gift card rewards over trending sound.66438× outlier
65M views
Finance·Silent UGC

A cultural meme hook you can use to promote a finance app - pair on-screen girl math framing with relatable physical props to pitch easy gift card rewards over trending sound.

A silent UGC roll call you can use to promote a finance app - it flashes a giant pile of crumpled receipts with tribal slang to trigger community validation.53573× outlier
65M views
Finance·Silent UGC

A silent UGC roll call you can use to promote a finance app - it flashes a giant pile of crumpled receipts with tribal slang to trigger community validation.

A celebratory dance hook you can use to market a finance app - it opens on a relatable payday notification and cuts to high-energy, comedic dancing that visualizes instant financial relief.2002× outlier
1.8M views
Finance·Silent UGC

A celebratory dance hook you can use to market a finance app - it opens on a relatable payday notification and cuts to high-energy, comedic dancing that visualizes instant financial relief.

A relatable POV skit you can use to market a finance app - open on a friend ignoring serious conversation to scan a receipt for points.872× outlier
835K views
Finance·Talking Head

A relatable POV skit you can use to market a finance app - open on a friend ignoring serious conversation to scan a receipt for points.

A greenscreen reaction hook you can use to promote a finance app - it opens on a deadpan face then drops down to expose an extreme usage limit pop-up.849× outlier
598K views
Finance·Silent UGC

A greenscreen reaction hook you can use to promote a finance app - it opens on a deadpan face then drops down to expose an extreme usage limit pop-up.

A candid family-caper hook you can use to market a finance app - it features a kid eagerly fetching a discarded receipt to feed her parent's points-scanning habit.801× outlier
2.7M views
Finance·Other

A candid family-caper hook you can use to market a finance app - it features a kid eagerly fetching a discarded receipt to feed her parent's points-scanning habit.

This week in Health & Fitness

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A trend-mimicking gesture hook you can use to market a health & fitness app - it uses playful hand movements to simulate cleansing the body before transitioning into an in-app breathing circle.22232× outlier
3.9M views
Health & Fitness·Silent UGC

A trend-mimicking gesture hook you can use to market a health & fitness app - it uses playful hand movements to simulate cleansing the body before transitioning into an in-app breathing circle.

A visual ASMR hand-movement hook you can use to promote a health & fitness app - it establishes intense eye contact, mimics physical healing, and funnels attention to a sobriety-tracking caption.7413× outlier
5.9M views
Health & Fitness·Silent UGC

A visual ASMR hand-movement hook you can use to promote a health & fitness app - it establishes intense eye contact, mimics physical healing, and funnels attention to a sobriety-tracking caption.

A silent emotional hook you can use to market a health & fitness app - it pairs raw skincare footage with text romanticizing recovery before delivering a direct App Store search CTA.5343× outlier
3.6M views
Health & Fitness·Silent UGC

A silent emotional hook you can use to market a health & fitness app - it pairs raw skincare footage with text romanticizing recovery before delivering a direct App Store search CTA.

A self-deprecating meme hook you can use to market a health & fitness app - it pairs a relatable bad habit with a sudden cut to an in-app milestone.2128× outlier
372K views
Health & Fitness·Silent UGC

A self-deprecating meme hook you can use to market a health & fitness app - it pairs a relatable bad habit with a sudden cut to an in-app milestone.

A relatable listing hook you can use to market a health & fitness app - it lists highly specific lifestyle struggles before cutting directly to an in-app conversation that solves them.1608× outlier
280K views
Health & Fitness·App Demo

A relatable listing hook you can use to market a health & fitness app - it lists highly specific lifestyle struggles before cutting directly to an in-app conversation that solves them.

A destructive share-trigger hook you can use to promote a health & fitness app - hammer a common vice on screen, call out a friend demographic, and ask what to destroy next.1278× outlier
12M views
Health & Fitness·Silent UGC

A destructive share-trigger hook you can use to promote a health & fitness app - hammer a common vice on screen, call out a friend demographic, and ask what to destroy next.

This week in Education

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A founder backstory hook you can use to promote an education app - state the personal struggle you built a tool for and cite massive user adoption to build instant trust.3691× outlier
5.9M views
Education·Silent UGC

A founder backstory hook you can use to promote an education app - state the personal struggle you built a tool for and cite massive user adoption to build instant trust.

A problem-solution curation hook you can use to promote an education app - it sets up a relatable language-learning pain point before rapid-firing top AI practice tools.762× outlier
629K views
Education·Silent UGC

A problem-solution curation hook you can use to promote an education app - it sets up a relatable language-learning pain point before rapid-firing top AI practice tools.

A tutorial-style app demo you can use to market an education app - it opens on a completed assignment calendar and walks through uploading a raw syllabus to auto-populate it.753× outlier
918K views
Education·App Demo

A tutorial-style app demo you can use to market an education app - it opens on a completed assignment calendar and walks through uploading a raw syllabus to auto-populate it.

A realization hook you can use to market an education app - it pairs a relatable study setup with a text overlay exposing a basic workflow feature to trigger intense FOMO.722× outlier
201K views
Education·Silent UGC

A realization hook you can use to market an education app - it pairs a relatable study setup with a text overlay exposing a basic workflow feature to trigger intense FOMO.

An unhinged AI reaction hook you can use to promote an education app - it displays a simple language exercise that suddenly takes a highly suggestive, shocking turn to drive massive organic shares.697× outlier
2.3M views
Education·App Demo

An unhinged AI reaction hook you can use to promote an education app - it displays a simple language exercise that suddenly takes a highly suggestive, shocking turn to drive massive organic shares.

A relatable student hook you can use to market an education app - it opens on a laptop lid opening, then reveals a color-coded syllabus calendar using clean in-app footage.688× outlier
546K views
Education·App Demo

A relatable student hook you can use to market an education app - it opens on a laptop lid opening, then reveals a color-coded syllabus calendar using clean in-app footage.

This week in Entertainment

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A stitch-to-explanation hook you can use to market an entertainment app - hijack a viral inside-joke clip, explain the confusing punchline, and reveal the app behind it.1371× outlier
986K views
Entertainment·Talking Head

A stitch-to-explanation hook you can use to market an entertainment app - hijack a viral inside-joke clip, explain the confusing punchline, and reveal the app behind it.

A stitch reaction hook you can use to promote an entertainment app - hijack a viral niche trope in the first four seconds, then pivot directly into the app solution.807× outlier
577K views
Entertainment·Talking Head

A stitch reaction hook you can use to promote an entertainment app - hijack a viral niche trope in the first four seconds, then pivot directly into the app solution.

A fake text prank hook you can use to market an entertainment app - generate an exaggerated AI boyfriend edit, text it to dad, and show his panicked text reaction.707× outlier
6.4M views
Entertainment·App Demo

A fake text prank hook you can use to market an entertainment app - generate an exaggerated AI boyfriend edit, text it to dad, and show his panicked text reaction.

A relatable POV hook you can use to market an entertainment app - it sets up a public embarrassment scenario with overlay text while letting the provocative audio clip sell itself.523× outlier
371K views
Entertainment·Silent UGC

A relatable POV hook you can use to market an entertainment app - it sets up a public embarrassment scenario with overlay text while letting the provocative audio clip sell itself.

A genuine reaction hook you can use to promote an entertainment app - an earbud-wearing creator listens to steamy dialogue, reacting in real time while on-screen text names the episode.467× outlier
370K views
Entertainment·Talking Head

A genuine reaction hook you can use to promote an entertainment app - an earbud-wearing creator listens to steamy dialogue, reacting in real time while on-screen text names the episode.

A text-prank hook you can use to promote an entertainment app - lead with an absurd AI-generated clip, flash the tool prompt, then reveal the escalating fake chat reaction.449× outlier
740K views
Entertainment·Text-Heavy

A text-prank hook you can use to promote an entertainment app - lead with an absurd AI-generated clip, flash the tool prompt, then reveal the escalating fake chat reaction.

This week in Lifestyle

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A UGC dance hook you can use to promote a lifestyle app - open on an upbeat celebratory dance with a relatable prompt, then cut to high-density aesthetic content carousels.23464× outlier
31M views
Lifestyle·Silent UGC

A UGC dance hook you can use to promote a lifestyle app - open on an upbeat celebratory dance with a relatable prompt, then cut to high-density aesthetic content carousels.

A split-screen comparison hook you can use to market a lifestyle app - showing a calm, focused workflow on top versus chaotic restlessness on the bottom.3773× outlier
2.8M views
Lifestyle·Silent UGC

A split-screen comparison hook you can use to market a lifestyle app - showing a calm, focused workflow on top versus chaotic restlessness on the bottom.

A relatable POV struggle hook you can use to market a lifestyle app - it opens on a realistic moral conflict before pivoting to an interactive diagnostic onboarding flow.2677× outlier
1.4M views
Lifestyle·App Demo

A relatable POV struggle hook you can use to market a lifestyle app - it opens on a realistic moral conflict before pivoting to an interactive diagnostic onboarding flow.

A relationship-test hook you can use to promote a relationship advice app - record a toxic audio exchange over simple lifestyle footage, framing the breakup payoff in the text hook.2096× outlier
3.5M views
Lifestyle·Other

A relationship-test hook you can use to promote a relationship advice app - record a toxic audio exchange over simple lifestyle footage, framing the breakup payoff in the text hook.

A casual dance hook you can use to promote a dating app - it pairs a high-energy trend with high-contrast text addressing a common pain point before introducing a social proof story.1953× outlier
3.4M views
Lifestyle·Silent UGC

A casual dance hook you can use to promote a dating app - it pairs a high-energy trend with high-contrast text addressing a common pain point before introducing a social proof story.

A frustrated reaction hook you can use to market a lifestyle app - show a crying user forced to scan a running tap to turn off a loud early-morning alarm.1903× outlier
13M views
Lifestyle·App Demo

A frustrated reaction hook you can use to market a lifestyle app - show a crying user forced to scan a running tap to turn off a loud early-morning alarm.

This week in B2B

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A greenscreen reaction hook you can use to market a B2B app - open with high-energy endorsement over a contrarian workplace rule, then cut straight into an AI spreadsheet demo.502× outlier
253K views
B2B·Talking Head

A greenscreen reaction hook you can use to market a B2B app - open with high-energy endorsement over a contrarian workplace rule, then cut straight into an AI spreadsheet demo.

A greenscreen reaction hook you can use to promote a B2B app - stitch a controversial wealth hack video, then walk through generating an instant online business.451× outlier
309K views
B2B·Talking Head

A greenscreen reaction hook you can use to promote a B2B app - stitch a controversial wealth hack video, then walk through generating an instant online business.

A viral stitch test hook you can use to promote a B2B app - it opens on a wild classroom money claim, then cuts to testing the exact tool workflow step-by-step.256× outlier
102K views
B2B·Talking Head

A viral stitch test hook you can use to promote a B2B app - it opens on a wild classroom money claim, then cuts to testing the exact tool workflow step-by-step.

A controversial hook format you can use to market a B2B app - open on an unemployment claim, demo a zero-code workflow, then close on a comment call-to-action.164× outlier
169K views
B2B·App Demo

A controversial hook format you can use to market a B2B app - open on an unemployment claim, demo a zero-code workflow, then close on a comment call-to-action.

A casual founder-update talking-head you can use to promote a B2B app - sharing a picture-in-picture mobile preview built in three hours to position your software as a design partner.6190× outlier
8.3M views
B2B·Talking Head

A casual founder-update talking-head you can use to promote a B2B app - sharing a picture-in-picture mobile preview built in three hours to position your software as a design partner.

A dramatic reaction-to-demo hook you can use to market a B2B app - open on an intense face-cam expression before revealing a step-by-step setup screen-recording.4447× outlier
9M views
B2B·App Demo

A dramatic reaction-to-demo hook you can use to market a B2B app - open on an intense face-cam expression before revealing a step-by-step setup screen-recording.

This week in Other

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A relatable dating struggle hook you can use to promote a dating app - state a modern romance pain point on screen then flip instantly to your solution.39570× outlier
65M views
Other·Silent UGC

A relatable dating struggle hook you can use to promote a dating app - state a modern romance pain point on screen then flip instantly to your solution.

A relatable friend-skit hook you can use to market a dating app - measuring out physical height differences to playfully prep for a tall match.20325× outlier
13M views
Other·Silent UGC

A relatable friend-skit hook you can use to market a dating app - measuring out physical height differences to playfully prep for a tall match.

A text on screen reaction hook you can use to market a dating app - a creator reacts with excitement and smirks upon matching with their crush, leveraging relatable dating dynamics.20115× outlier
50M views
Other·Silent UGC

A text on screen reaction hook you can use to market a dating app - a creator reacts with excitement and smirks upon matching with their crush, leveraging relatable dating dynamics.

A relatable text-overlay hook you can use to market a dating app - it opens on two friends laughing over a cringey but successful first message to drive curiosity.8191× outlier
23M views
Other·Silent UGC

A relatable text-overlay hook you can use to market a dating app - it opens on two friends laughing over a cringey but successful first message to drive curiosity.

A reaction-to-UI hook you can use to promote a dating app - it opens on a mind-blown face reveal, then cuts to screenshots proving the unique vetting mechanic.4248× outlier
4.7M views
Other·App Demo

A reaction-to-UI hook you can use to promote a dating app - it opens on a mind-blown face reveal, then cuts to screenshots proving the unique vetting mechanic.

A reaction-hook template you can use to market a dating app - it opens on a silent creator reaction with text explaining the main USP, cutting immediately to in-app feature proof.3797× outlier
4.2M views
Other·App Demo

A reaction-hook template you can use to market a dating app - it opens on a silent creator reaction with text explaining the main USP, cutting immediately to in-app feature proof.

Past weeks

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September 7 - 13August 31 - September 6August 24 - 30August 17 - 23August 10 - 16August 3 - 9

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