This week on TikTok - November 9 - 15
This week in games.
The games TikTok posts that broke out this week - each one beat its own account's baseline, scored and tagged by Handler. Tap any to see the full breakdown.
8372× outlier8.3M viewsGames·Silent UGC
A silent UGC prompt you can use to promote a mobile game - flash an exaggerated claim on screen, then intensely clap along to a trending audio drop.
481× outlier7.3M viewsGames·Silent UGC
A guilty-pleasure obsession hook you can use to market a mobile game - open on a relatable reaction face, pan to tablet gameplay snooping a phone, and show physical detective notes.
159× outlier1.1M viewsGames·App Demo
A relatable gameplay hook you can use to promote a mobile game - tapping through an excessively cluttered room design paired with an exhausted audio track to showcase build complexity.
126× outlier689K viewsGames·App Demo
A themed showcase format you can use to market a mobile game - fast-cutting between distinct aesthetic setups of an in-game asset before asking viewers to vote for their favorite.
66× outlier262K viewsGames·Silent UGC
A voyeuristic detective hook you can use to market a mobile game - pair a persistent text premise with cozy over-the-shoulder tablet gameplay and handwritten notes.
50× outlier454K viewsGames·App Demo
A feature-reveal demo you can use to promote a mobile game - highlight a long-awaited community feature in on-screen text, then tap through the interface to show it in action.
Want to dupe these outliers for your own app?
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