By use case

One loop. Your lane.

Handler runs the same loop for everyone - spy the TikToks already winning in your niche, score them, dupe the winners with an AI creator that is yours. What changes is the lane. Pick yours and the page speaks your language, with the outliers from your board where the library has one.

Last updated September 2026. Fourteen pages, two ways in: who you are, or what you are growing. Every one of them ends at your first six scored picks, free.

Real outliers from the free library

Browse the outlier library

Games apps Finance apps Health & Fitness apps Education apps Entertainment apps Lifestyle apps B2B apps Other apps

Who you are

Pick the page that sounds like your job. Each one walks the same loop in your own words: spy the winners, dupe them with a creator that is yours.

For app founders You built the app. Now grow it on TikTok organic without a media budget.For indie hackers Solo, no budget, shipping daily. You are the marketing team, Handler is the loop.For marketers Growth teams that want a daily organic cadence without a shoot for every post.For agencies A dedicated AI creator per client and one research feed for the whole book.Handler for brands DTC and consumer brands: the winners in your category, your product in every shot.For ecom Test hooks and products on organic before you spend on an ad account.For Shopify stores Paste the store link, get the scan, put a creator on every collection and launch.Handler for creators A private AI creator that is a replica of you, so you post more and film less.For coaches Authority talking heads, duped as you, with the offer in every caption.For UGC creators Scale your deliverables with a private twin and pitch brands with scored proof.

What you are growing

The app verticals, each built on its own board in the outlier library - real, scored posts from that category, live on the page.

For mobile games The biggest board we track. Install waves, gameplay hooks, store callouts.For fintech apps Trust-first formats that move installs for budgeting, investing, credit, banking.For health & fitness apps Routine and transformation formats, silent UGC, a daily cadence.For education apps Study-with-me, explainer talking heads, and the exam-season spikes.For dating apps POV and story formats that carry a dating app without the cringe.For SaaS Founder-led TikTok and screen-share demos for B2B software and dev tools.

Questions

Which page should I start on?

The one that names your job. If you run an app, start with your vertical so the outliers on the page are from your board. If you are a brand, a store, a creator, or an agency, start with the page for who you are. Every page ends at the same place: your first six scored picks, free.

Is Handler only for mobile apps?

Apps are where the library is deepest - eight scored boards from games to B2B - but the loop is the same for a brand, a store, a coach, or a creator: spy the outliers winning in your lane, dupe them with a creator that is yours. Drop an app store link, a site, or a store URL and Handler scans it.

What does every use case have in common?

One flat subscription from $39/mo, an AI creator you build once and post from forever, and a research library scored by Outlier and Pull so you dupe what genuinely beat the odds instead of what merely looked big.

Your first six picks are one free scan away.

Drop your app store link, your site, or your store and pick your lane. Handler pulls the outliers winning in your niche right now - free, and you are in today.

Start free Browse the outlier library ›