One winner in your category. Your product on every creator.
Paste your store link. Handler finds the TikToks winning for products like yours and dupes them from your own AI creators, product in every shot.
- Paste the store link and Handler scans it: catalog, category, niche. No brief to write.
- Product in every shot, from your own AI creators, the day the product page goes live.
- Test the hook as an organic post first. Buy the ad only once the feed has picked it.
- One creator per collection, so skincare and apparel look like two different people.
How Handler works for a Shopify store
real product screenshots
The research half runs in your browser as a Chrome extension, so you score product accounts and DTC creators on TikTok itself. The dupe half runs in the app.
Spy the stores and creators already selling your category
Open any product account or DTC creator on TikTok and Handler stamps an Outlier badge on every post in the grid. You see which unboxing beat their baseline 15x and which ad-style post died, before you watch a second.
Score what got shared, not what got views
Open a post and Handler reads its reach as an Outlier Score and how hard it moved people as a Pull rating. For a product, shares are the number. A shared post is someone sending it to the friend who will actually buy it.
Read the whole account, not the lucky post
A side dock scores the account: baseline reach, average and median views, the outlier spread, the biggest breakouts ranked. A store that hit once got lucky. A creator who beats baseline every week has a format you can put your product into.
Dupe it with your product in the shot
Pick the winner, pick the creator for that collection, and Handler hands back a shoot-ready dupe with your product in frame and the overlay text as its own layer. Change the price line, add the link, post.
The Shopify calendar, duped
A store does not need a content strategy. It needs a post for the three things that happen every month anyway, and it needs them the day they happen. Booking a human creator takes weeks; with your product on your own creator, the post exists the day the product page does. Each one is a dupe of a format that already won in your category, with your product swapped in.
A new product page goes live with a post the same day. Dupe the winning unboxing or first-use format in your category, put the new product in it, and the launch has a creator on it before the email goes out.
Back in stock is the easiest post to make and the one most stores skip. Same product, the format that pulled last time, a new overlay line that says it is back. Ten minutes.
Each collection gets its own creator, so the feed reads like a person who uses those products. Run one hook per collection as organic posts, then scale the one the feed picked into an ad.
This page is for running a Shopify store: collections, launches, restocks. Handler for ecom is about testing a batch of SKUs fast without an ad account on the line, and Handler for brands is about one brand's feed with the product in frame. Same picks, same creators, a different job.
Spy the winner. Dupe it with your creators.
A real TikTok that broke out in its niche, and the same format reshot by six creators in lock step. For a store that is the whole trick: one winning format, one creator per collection, and your product in the shot on each of them.
Masha
Kate
Rose
Kay
Amelia
DavePricing for a Shopify store
live from checkout
One flat monthly plan, as many dupes as you ship - no per-video fee. These are the live prices from checkout, so what you see is what you pay.
A taste of your niche. No agent yet.
Your full research library, unlocked.
Your agent across three brands.
More brands, room for your team.
4 credits per image · 10 credits per second of video · top-up credits never expire · 24/7 support
Not sure what that works out to per 1,000 views? Run your spend and output through the UGC CPM calculator to see your effective cost next to human UGC and paid ad rates.
Handler for Shopify stores - questions
Do I paste a Shopify link or an app store link?
Your store link. Handler scans the store the way it scans an app listing: it reads the catalog and the category, works out the niche, and pulls the TikToks already winning for products like yours. No brief, no deck, no onboarding call.
How is this different from the ecom page and the brands page?
Handler for ecom is about testing a batch of SKUs fast, which is the dropshipper's problem. Handler for brands is about building one brand's feed with the product in frame. This page is for someone running a Shopify store day to day, with collections, launches, and restocks to post about, and a creator per collection to do it with.
Can I test a hook without running an ad?
That is the whole idea. Every hook you test inside the ad account is money spent on a maybe. Dupe the winning format three ways with three different hooks, post them as organic, and read which one the feed rewarded. Then take that hook into the ad account. You spend on the winner instead of on the test.
Can each collection have a different creator?
Yes. Build one AI creator per collection so the skincare posts and the apparel posts look like different people who live those products. Plans differ in how many creators you get, and the pricing block on this page shows the live numbers.
Will the product actually look like my product?
A dedicated AI creator fronts the post and the in-house editor drops your product straight into the shot. Check it the way you would check any post before it goes out. If a line of overlay text is wrong, edit it, since the text is a separate layer and not baked into the video.
We have a hundred products. Where do I start?
With the ones you want to sell more of this month. Handler pulls picks for your category, you dupe for the products that matter now, and the collection creators carry the rest as launches and restocks come around. Nobody needs a post for every SKU on day one.
What does it cost?
Free to start. Paste your store link and you get six scored picks for your category before you pick a plan. Paid plans begin at $39/mo, less than one UGC clip from a creator marketplace.
Related guides and tools
Put your product on every creator, before you buy a single ad.
Paste your store link and see the six picks for your category in seconds, free.