Your game's next install wave is already on TikTok. Copy it.
Handler spies the game TikToks already breaking out - puzzle, party, Roblox, casual - scores them by how far they beat baseline, and rebuilds the winners as organic posts from your own AI creator.
- Finds the game TikToks already breaking out in your niche - scored by Outlier and Pull, not guessed.
- Built to drive installs, not impressions - every dupe carries a store callout straight to your listing.
- Your game in every shot, fronted by your own AI creator instead of a stock actor.
- Organic - no UA spend, so the reach a winner earns is yours to keep, not rented.
What is winning on the games board right now
Games is the largest outlier category in the whole library - more scored breakouts than any other niche, because games are what TikTok watches. These are real posts scored against each account's own baseline, the same feed Handler pulls your six free picks from.
15x outlier912K viewsA gameplay-split-screen format you can use to promote a mobile game - pairing satisfying in-app footage with highly chaotic, viral argument audio to capture immediate user attention.
4x outlier254K viewsA fake-install overlay hook you can use to grow a mobile game - it overlays an interactive-looking installation prompt on high-end gameplay before transitioning to a step-by-step download tutorial.
5x outlier198K viewsA bait and switch hook you can use to grow a mobile game - open on a fake App Store download, show raw gameplay, and gate the link behind easy engagement steps.
1x outlier24K viewsA gameplay feature showcase you can use to promote a mobile game - listing core loops like jobs, customization, and co-op under clean on-screen banners to prove progression depth.
13x outlier136K viewsAn app-demo hook you can use to promote a mobile game - it opens on a fake app store listing with an excited reaction, switches to high-quality gameplay, and teaches users how to download it.
40x outlier125K viewsA step-by-step sideload tutorial hook you can use to market a mobile game - it opens on simulated gameplay, shows search failure, and funnels users to a bio link.
64x outlier864K viewsA silent ASMR unboxing hook you can use to promote a mobile game - it opens on high-satisfaction physical attachment sounds before cutting to snappy retro-style handheld emulator gameplay.
2x outlier218K viewsA 'powerful websites' hook you can use to grow a mobile game - a creator points to a desktop emulator screen, searches a retro classic, and instantly plays it.
How Handler works for a mobile game
real product screenshots
The research half runs in your browser as a Chrome extension, so you score game accounts on TikTok itself. The dupe half runs in the app.
Spy the game accounts winning in your genre
Open any studio or gaming creator in your genre and Handler stamps an Outlier badge on every post in their grid - 2x, 10x, 200x over that account's own baseline. Puzzle, party, Roblox, casual: the clip worth copying jumps out before you watch a second of gameplay.
Score what pulled, not what just got views
Open a post and Handler reads its reach as an Outlier Score and how hard it moved players as a Pull rating. A clip people save and share is a clip they mean to come back to, and that is the format that turns into installs instead of a view count you cannot spend.
Check the account is repeatable, not lucky
A side dock scores the whole account - baseline reach, average and median views, the outlier spread, the biggest breakouts ranked. One lucky clip teaches you nothing. A creator who beats their baseline every week has a format your studio can build on.
Dupe it with your game on screen
Pick the winner, pick your AI creator, and Handler hands back a shoot-ready dupe with your gameplay in the shot and a store callout in the caption. The overlay text is a separate layer, so you edit a line and post it - no UA agency, no camera.
What a game clip has to do to drive installs
A view is not an install. The game clips that actually move downloads all do the same three things in order - and every dupe Handler hands you is built to hit them, with your game on screen and your creator delivering it.
The first three seconds promise the fun - the exact moment, prompt, or reveal that makes a player stop. No logo intro, no slow build.
Real gameplay on screen, not a talking pitch. A player has to see the loop that will eat their evening before they will ever tap through.
A clear callout, name plus store, before the swipe. Reach with no install path is a view you paid for in attention and cannot bank.
Whatever you are shipping, your niche already has a stack of proven, baseline-aware winners to copy. Start with the games app outliers board, or see what broke out in the last seven days on the this week in games board. Both are real scored feeds, not a hand-picked reel.
Spy the winner. Dupe it with your creators.
A real TikTok that already broke out in its niche, remade as organic posts by your Handler creators - the room, the framing, the beats that made it land, now carrying your game instead of someone else's.
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DavePricing for game studios
live from checkout
One flat monthly plan, as many dupes as you ship - no per-video fee. These are the live prices from checkout, so what you see is what you pay.
A taste of your niche. No agent yet.
Your full research library, unlocked.
Your agent across three brands.
More brands, room for your team.
4 credits per image · 10 credits per second of video · top-up credits never expire · 24/7 support
Not sure what that works out to per 1,000 views? Run your spend and output through the UGC CPM calculator to see your effective cost next to human UGC and paid ad rates.
Handler for mobile games - questions
Does TikTok organic actually drive game installs?
Yes, because a good game clip is a demo. A three-second hook, real gameplay on screen, and a clear store callout send a player straight from the For You feed to your listing - and a breakout keeps doing it for weeks with no media spend behind it. Handler finds the clips already driving installs in your niche so you copy what is working instead of guessing at it.
How is this different from running TikTok UA ads?
UA ads rent you installs that stop the moment the budget does, and you are bidding against every other studio for the same rising cost per install. Organic reach you build with Handler is yours to keep: one winner compounds, your blended CPI trends down the longer it runs, and there is no ad account to keep feeding.
I don't have a games marketing team - can I still use it?
That is exactly who it is built for. Handler spies the winners, builds your AI creator, and hands you a shoot-ready dupe, so a solo dev or a small studio can post like a full UA team without hiring one - no editor, no agency, no being on camera yourself.
Will it cover my game's genre?
Games is the largest outlier category we track, from puzzle and casual to party, Roblox, and simulation - each with its own scored feed. Drop your store link and Handler pulls the outliers from your exact niche, ranked by how far they beat the account's baseline.
What does it cost to start?
Free to start - drop your game's store link and Handler hands you six scored picks from your niche before you commit to a plan. Paid tiers begin at $39/mo, still under the price of one commissioned UGC video and well below a single round of paid UA testing.
Related guides and tools
Turn TikTok into your install channel.
Drop your game's store link and see your niche's scored breakouts in seconds, free.