“A relatable assumption-subversion hook you can use to promote a mobile game - open on a provocative selfie pairing bad relationship behavior, then swipe to reveal obsessive interior decorating gameplay.”

Running 148x the account's own baseline, this post reached 2.7M views against the 18K a normal post there sees. That is the whole test for an outlier in Handler - reach measured against the account's own median rather than against other accounts, so a small account with a genuine breakout still qualifies while a big account coasting on its size does not.

Toca Life World is the product on screen. Where reach gets a post seen, Pull - here 5/5, 35.4% weighted - is what says viewers acted on it, since saves and shares weigh in hardest and a save is the clearest sign a viewer means to come back.

Broken out, the post drew 566K likes, 2.3K comments, 40K shares, and 56K saves. Those are the numbers the Outlier and Pull scores are built from, nothing modelled or projected.

Its 2.7M views run about 6.9x the median of recent games outliers in the library. That reach multiple ranks in the top 48% of the 177 games outliers we currently track. Its Pull score sits in the top 8% of that same set.

Likes led the raw counts, though saves and shares are what move Pull hardest. It is one of the few Slideshow breakouts among recent games outliers in the library, just 3% of the pool.