“A POV phone-tapping hook you can use to grow a mobile game - tapping the back of a phone for two seconds before flipping it to reveal pink detective gameplay.”

An outlier is a post that beats the account's own baseline, and this app demo one did by 414x - 2.2M views where a normal post on the account lands near 5.3K. Reach on that scale is a signal about the post, not the audience size, which is exactly why Handler pulls it into the library instead of letting it scroll past.

The product behind the post is An investigative detective game app. Pull came in at 5/5, 23.0% on the weighted scale - Handler's read on saves, shares, and comments, with saves and shares counted heaviest because they are the actions that carry a post into new feeds rather than just marking approval.

The counts behind those scores: 284K likes, 419 comments, 7K shares, and 48K saves. Saves and shares are weighted heaviest because they are the actions that carry a post into more feeds.

Its 2.2M views run about 6.9x the median of recent games outliers in the library. That reach multiple ranks in the top 37% of the 141 games outliers we currently track. Its Pull score sits in the top 23% of that same set.

Likes led the raw counts, though saves and shares are what move Pull hardest. App Demo is the most common breakout format among recent games outliers in the library, at 45% of them.