Spy the winning TikToks. Dupe them with your brand's own AI creators.
Handler finds what's already winning in your niche and rebuilds it as organic posts from a dedicated AI creator that's yours: your voice, your taste, your product in every shot.
- Finds the TikToks already winning in your niche - scored by Outlier and Pull, not guessed.
- A dedicated AI creator fronts every post - one persona across your whole feed, not a stock face.
- Your product in every shot, so the content demos it instead of talking around it.
- Organic, so the effective CPM trends toward zero as a post keeps earning - no media buy.
How Handler works for a marketer
real product screenshots
The research half runs in your browser as a Chrome extension, so you score accounts on TikTok itself. The dupe half runs in the app.
Spy the accounts winning in your niche
Open any competitor or creator in your category and Handler stamps an Outlier badge on every post in their grid - 2x, 10x, 200x over that account's own baseline. The format worth copying is obvious before you watch a second, and before it is obvious to the rest of your market.
Score what pulled, not what just got views
Open a post and Handler reads its reach as an Outlier Score and how hard it moved people as a Pull rating. A post people save and share is a post that earned its reach, and that is the one worth a slot in your calendar.
Check the account is repeatable, not lucky
A side dock scores the whole account - baseline reach, average and median views, the outlier spread, the biggest breakouts ranked. One lucky post teaches you nothing. A creator who beats their baseline every week has a format you can build a month of posts on.
Dupe it from your own creator
Pick the winner, pick your brand's AI creator, and Handler hands back a shoot-ready dupe with your product in the shot. The overlay text is a separate layer, so you edit a line instead of going back to the start.
What an organic post has to do before you cut the ad budget
CAC, CPM, and reach you own. The best-produced ad still flops on a weak format, so Handler starts from a proven one and rebuilds it as organic content that looks earned, not bought. Every dupe it hands you is built to do these three things.
Not a brief, not a mood board. A real post that beat its own account's baseline in your niche, scored by Outlier and Pull, so the guesswork a paid team runs on is gone before the shoot.
One dedicated AI creator fronts every post, and your product is in every frame. The content demos what you sell instead of talking around it, and the voice stays the same across the whole feed.
No media buy, so the effective CPM trends toward zero as a post keeps pulling views. A winner keeps sending installs after you ship it, and the creator, the posts, and the audience are yours to keep, not rented from an ad account.
Spy the winner. Dupe it with your creators.
A real TikTok that already broke out in its niche, remade as organic posts by your Handler creators - the room, the framing, the beats that made it land, now carrying your product instead of someone else's.
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DavePricing for marketers
live from checkout
One flat monthly plan, as many dupes as you ship - no per-video fee. These are the live prices from checkout, so what you see is what you pay.
A taste of your niche. No agent yet.
Your full research library, unlocked.
Your agent across three brands.
More brands, room for your team.
4 credits per image · 10 credits per second of video · top-up credits never expire · 24/7 support
Not sure what that works out to per 1,000 views? Run your spend and output through the UGC CPM calculator to see your effective cost next to human UGC and paid ad rates.
Marketers - questions
What CPMs should I expect?
It is organic, so there is no media spend - your effective CPM trends toward zero as the content compounds. You pay a flat subscription from $39/mo, not per impression.
How is this different from an agency or hiring UGC creators?
No media budget and no per-video creator fees. A dedicated AI creator carries a consistent voice and taste across unlimited organic posts, with your product in every shot - build it once and reuse it everywhere.
How does Handler help me spot trends before they blow up?
Every post is scored by Outlier (how far it beat its account's own baseline) and Pull (how hard it moved viewers), so you catch what is breaking out in your niche before it is obvious - and move first.
Can I put my product in the content?
Yes. The in-house editor drops product shots, B-roll, and whatever a piece needs straight into the video, so the content actually demos what you are selling.
How do I get started?
Drop your app store or product link and Handler pulls the outliers winning in your niche in one scan - free. From there, dupe a winner into a post with your own creator.
Related guides and tools
See it live.
Drop your app store or product link and pull your niche's winners, free - your own AI creator fronts every one, your product in every shot.