TikTok ad cost calculator

TikTok ads are bought on CPM - cost per 1,000 impressions. Your budget divided by the CPM, times 1,000, is roughly how many impressions you can expect. Awareness campaigns carry the lowest CPM because they only optimize for eyeballs; traffic and conversion campaigns cost more per impression because TikTok works harder to find people likely to click or install.

Impressions are not the same as people. The same viewer often sees an ad more than once, so unique reach is lower than the raw impression count - that is the range the calculator shows. Practical minimums apply too: campaigns typically start around $50 per day, so even small tests need real budget to leave the ground. Every figure here is an estimate, not a quote.

Paid reach stops the moment the budget does. On TikTok, the accounts winning cheaply are usually the ones posting organic videos that outperform their own baseline - a single breakout can out-reach a whole ad campaign at a fraction of the cost per install.

That is the gap Handler works in. Instead of buying impressions, it finds the organic TikToks already blowing up for apps like yours, scores them, and hands you a shoot-ready kit to make your own. See real scored examples in the outlier library.

CPM is what you pay per 1,000 impressions. It climbs as the objective moves from simple reach toward clicks and installs, because TikTok works harder to find people likely to act. Use these as planning midpoints, then let your own campaigns set the real number.