The app is live. The marketing is you.
Shipped it Monday and the launch post went nowhere. Handler finds the TikToks winning for apps like yours and rebuilds them from your own creator. Six picks free.
- Shows what is already working for apps like yours, scored by Outlier and Pull. No guessing hooks.
- Your AI creator is the face, so you keep building instead of filming. Never on camera.
- One post a day from a dupe you approved in a minute. That is the ship-then-market loop.
- $39/mo, not an agency. The first six picks are free, so you see what you would make first.
What is winning for apps that do not fit a box
Real posts from the free library, scored against each account's own baseline. Indie apps land on every board (a habit tracker is health, a budgeting side project is finance), so this is the other-apps board and the chips below open the rest. Your six free picks come from whichever board your app scans into.
55x outlier303K viewsA text-heavy manifestation hook you can use to promote an astrology app - it lists tailored astrological advice on screen while teasing a free personal reading in the bio.
A scorecard slideshow hook you can use to market a dating app - it pairs a curated lifestyle image hook with conversational screenshots of rated icebreakers and guy reactions.
49x outlier175K viewsA self-deprecating text hook you can use to market a dating app - it pairs real success quotes against raw, unrelated footage to create relatable FOMO.
80x outlier103K viewsA faith-based talking head hook you can use to promote a bible app - it opens on an intimate, late-night message, introduces the utility app mid-sermon, and closes on reassuring scripture.
34x outlier273K viewsA dramatic storytime hook you can use to promote an infidelity investigation app - it sets up an outrageous betrayal over lunch, then drops a profile-search screenshot mid-conversation.
8x outlier212K viewsA talking-head hook you can use to promote a Christian prayer app - it questions Sunday-only faith, presents a daily mobile companion, and previews scripture-shaped prayers for real-life struggles.
3x outlier30K viewsA relationship-POV hook you can use to grow a website builder app - it starts on a personal makeup-prep frame before showing a custom, interactive date invitation.
4x outlier210K viewsA problem-solving hook you can use to promote an AI video generator - it opens on a credit-wasting pain point before demonstrating layered project file editing in-app.
How Handler works for a solo dev
real product screenshots
The research half runs in your browser as a Chrome extension, so you score accounts on TikTok itself. The dupe half runs in the app. Neither needs a marketing hire.
Spy the indie apps in your lane
Open any solo-dev or small-app account on TikTok and Handler stamps an Outlier badge on every post in the grid. You see which build-in-public update beat their baseline 20x and which demo went nowhere, before you watch a second.
Score what people saved
Open a post and Handler reads its reach as an Outlier Score and how hard it moved people as a Pull rating. A post that got saved is a post someone plans to download later. That is the one to copy.
Check they are repeatable
A side dock scores the whole account: baseline reach, average and median views, the outlier spread, the biggest breakouts ranked. One launch video that popped is a lottery ticket. A dev who beats baseline every week has a format you can run too.
Dupe it and post it before lunch
Pick the winner, pick your AI creator, and Handler hands back a shoot-ready dupe with your app on screen. The overlay text is its own layer, so you change the feature name, add the store link, and post.
The ship-then-market loop
Marketing feels like a second job because it is run as one, and there is nobody to hand it to. Run it as part of shipping instead. Every feature you push is a post, and the post is a dupe of something that already worked, so the whole loop is a twenty-minute job: open the picks, dupe one, read the overlay line, post it, back to the code.
A feature, a fix, a new screen. Small counts. The point is that every ship gives you something new to show on camera, and the camera is your AI creator, not you.
Open your picks, take the format that beat its baseline this week, and drop the new screen into it. Handler builds the post. You read the overlay line and change what is wrong. Ten minutes.
The feed tells you which feature people cared about, and that is tomorrow's roadmap. Most indie apps go quiet after launch week because marketing is a separate job. This makes it the same job.
This page is the solo version: no budget, no team, a daily post next to the day job. Handler for app founders is the same product for a team with a launch to run and some money to put behind it. Same picks, same creator, different cadence.
Spy the winner. Dupe it with your creators.
One outlier that already broke out for an app like yours, reshot by six of your creators with your app on screen.
Masha
Kate
Rose
Kay
Amelia
DavePricing for a side project
live from checkout
One flat monthly plan, as many dupes as you ship - no per-video fee. These are the live prices from checkout, so what you see is what you pay.
A taste of your niche. No agent yet.
Your full research library, unlocked.
Your agent across three brands.
More brands, room for your team.
4 credits per image · 10 credits per second of video · top-up credits never expire · 24/7 support
Not sure what that works out to per 1,000 views? Run your spend and output through the UGC CPM calculator to see your effective cost next to human UGC and paid ad rates.
Handler for indie hackers - questions
I vibe-coded this in a weekend. Is it too small for TikTok?
No. A small app with one clear job is easier to show in nine seconds than a big one. The formats winning for apps on TikTok are mostly a screen, a hand, and one line of text about the problem it fixes. Handler finds those for your niche and rebuilds them with your app on screen.
How is this different from the app founders page?
Handler for app founders is written for a team with a launch plan and some budget. This page is for one person with a day job and none. Same product, different cadence: the founder page is about a launch, this one is about posting every day for months without it eating your build time. If you have a cofounder and a marketing hire, read that page instead.
I do not want to be on camera.
You do not have to be. Build one AI creator and it fronts every post. Plenty of app winners are silent anyway, just the app screen with a line of text over it.
How much time does this take per day?
Twenty minutes is the honest number. Open the picks, dupe one, read the overlay, post it. The research half is a Chrome extension that scores accounts while you are already on TikTok, so the spying happens in time you were going to spend scrolling anyway.
Does build in public work with this?
Better than without it. Build in public usually means a screenshot and a paragraph. The same update duped from a format that already beat its baseline is the update in a shape the feed rewards. Ship the feature, put the new screen in the dupe, post.
It is a web app, not an app store listing. Does that matter?
No. Paste your site link instead of a store link. Handler scans it the same way, works out the niche, and pulls the picks. The dupe links to wherever you send people.
What does it cost?
Free for the first six scored picks. Paid plans start at $39/mo, which is the entire marketing budget for most side projects and a lot less than the agency quote you closed the tab on.
Related guides and tools
Ship it, then market it, in the same twenty minutes.
Drop your app's store or site link and see the six picks for your niche, free.