TikTok post·Other·Slideshow·Modern Dating·datingwithmads

“A two-slide savage text hook you can use to market a dating app - open on a relatable toxic-dating premise in the car, then swipe to the brutally honest text payoff.”

Watch on TikTok - @datingwithmads

A two-slide savage text hook you can use to market a dating app - open on a relatable toxic-dating premise in the car, then swipe to the brutally honest text payoff. - slide 1
233× outlier1/2
4M
Views
564K
Likes
1.9K
Comments
77K
Shares
31K
Saves
Outlier score
233×

5/5 reach magnitude vs the account's own baseline.

Pull score
5/5

How hard it moved viewers to save, share, and comment.

Why this qualified

This slideshow TikTok post pulled 4M views, about 233x what the account normally does (a typical post on the same account lands near 17K views). Handler flags that gap as an outlier: the reach came off the post itself, not off the size of the account behind it, which is what makes the structure worth studying.

A 5/5 Pull score tracks the actions that matter after a view - save, share, comment - and weighs them above the like count. Weighted out, that is 25.0%. It is the half of the scoring that says whether viewers did anything, not just whether they watched.

Broken out, the post drew 564K likes, 1.9K comments, 77K shares, and 31K saves. Those are the numbers the Outlier and Pull scores are built from, nothing modelled or projected.

The full breakdown - why the hook works, the comment-intent read, and the ready-to-shoot dupe kit - lives inside Handler.

Anatomy

The post opens on the first slide of a two-part image carousel featuring a text overlay centered on dating and relationships. The hook uses a short POV-style text prompt placed directly across the opening visual. The format contains two distinct beats, advancing from the initial setup on slide one to a follow-up image on slide two. With no spoken audio present, the narrative unfolds entirely through the static visuals and overlaid phrasing. Text remains fixed on screen for each slide rather than animating in. The second slide delivers the visual conclusion to the initial prompt, ending the sequence without showing an app interface or product demonstration.

How this post compares

13x
vs pool median views
Top 30%
reach multiple in niche
Top 19%
Pull in niche

Its 4M views run about 13x the median of recent outliers in the library. That reach multiple ranks in the top 30% of the 425 other outliers we currently track. Its Pull score sits in the top 19% of that same set.

Likes led the raw counts, though saves and shares are what move Pull hardest. Slideshow makes up 20% of recent outliers in the library.

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Want to dupe these outliers for your own app?

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