“A relatable text slideshow you can use to market a dating app - bait viewers with a dramatic selfie hook, then swipe to an infuriating chat log screenshot.”
4/5 reach magnitude vs the account's own baseline.
How hard it moved viewers to save, share, and comment.
Why this qualified
An outlier is a post that beats the account's own baseline, and this slideshow one did by 55x - 883K views where a normal post on the account lands near 16K. Reach on that scale is a signal about the post, not the audience size, which is exactly why Handler pulls it into the library instead of letting it scroll past.
The product behind the post is A dating app. Pull came in at 5/5, 9.4% on the weighted scale - Handler's read on saves, shares, and comments, with saves and shares counted heaviest because they are the actions that carry a post into new feeds rather than just marking approval.
Broken out, the post drew 68K likes, 471 comments, 2.1K shares, and 1.4K saves. Those are the numbers the Outlier and Pull scores are built from, nothing modelled or projected.
The full breakdown - why the hook works, the comment-intent read, and the ready-to-shoot dupe kit - lives inside Handler.
Anatomy
The post opens on the first slide of a two-card still image slideshow with an on-screen text hook centered on dating and relationships. There is no spoken audio or voiceover, leaving the entire delivery to text overlays positioned across the imagery. The structure consists of two distinct beats, moving from a situational premise on the initial slide to a punchline or reaction on the second slide. The pacing relies entirely on manual swiping between the two static frames. The caption consists solely of relevant dating hashtags, and any product or app presence sits directly within the visual framing of the second slide.
How this post compares
Its 883K views run about 2.9x the median of recent outliers in the library. That reach multiple ranks in the top 51% of the 430 other outliers we currently track. Its Pull score sits in the top 58% of that same set.
Likes led the raw counts, though saves and shares are what move Pull hardest. Slideshow makes up 21% of recent outliers in the library.
Collections by app niche
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