“A widget comparison hook you can use to market a health & fitness app - pair your mascot's guilt-tripping notifications against an established app to escalate funny streak threats.”

An outlier is a post that beats the account's own baseline, and this app demo one did by 5456x - 2.6M views where a normal post on the account lands near 477. Reach on that scale is a signal about the post, not the audience size, which is exactly why Handler pulls it into the library instead of letting it scroll past.

The product behind the post is Fito. Pull came in at 5/5, 10.1% on the weighted scale - Handler's read on saves, shares, and comments, with saves and shares counted heaviest because they are the actions that carry a post into new feeds rather than just marking approval.

Broken out, the post drew 173K likes, 1.2K comments, 3.7K shares, and 19K saves. Those are the numbers the Outlier and Pull scores are built from, nothing modelled or projected.

Its 2.6M views run about 11x the median of recent health & fitness outliers in the library. That reach multiple ranks in the top 3% of the 1055 health & fitness outliers we currently track. Its Pull score sits in the top 56% of that same set.

Likes led the raw counts, though saves and shares are what move Pull hardest. App Demo makes up 23% of recent health & fitness outliers in the library.