“A two-slide comparison you can use to sell a health & fitness app - hook with aesthetic grocery prep before swiping to a calendar grid showing two years of consistency.”

This slideshow TikTok post pulled 1.1M views - 312× what the account typically does (~3.5K views on a normal post). That gap is what Handler calls an outlier: the breakout came from the content's structure, not the account's size.

Engagement pull sits at 4/5 (5.3% weighted), measuring how hard the post moved viewers to save, share, and comment - the actions that signal real intent, weighted heaviest. The product behind it: A workout tracking app.