“A two-slide format you can use to sell a health & fitness app - start with a comforting workout excuse, then deliver a tough-love muscle heatmap on the next slide.”

An outlier is a post that beats the account's own baseline, and this slideshow one did by 261x - 2.8M views where a normal post on the account lands near 11K. Reach on that scale is a signal about the post, not the audience size, which is exactly why Handler pulls it into the library instead of letting it scroll past.

The product behind the post is A workout-tracking app. Pull came in at 5/5, 12.9% on the weighted scale - Handler's read on saves, shares, and comments, with saves and shares counted heaviest because they are the actions that carry a post into new feeds rather than just marking approval.

By the raw numbers the post logged 261K likes, 864 comments, 1K shares, and 24K saves - the metrics Handler weighs into its Pull read, and the same figures you see in the panel above.

Its 2.8M views run about 12x the median of recent health & fitness outliers in the library. That reach multiple ranks in the top 29% of the 869 health & fitness outliers we currently track. Its Pull score sits in the top 47% of that same set.

Likes led the raw counts, though saves and shares are what move Pull hardest. Slideshow is the most common breakout format among recent health & fitness outliers in the library, at 34% of them.