“A two-slide slideshow you can use to grow a health & fitness app - pose a gender-relatability hook on slide one, then show a debatable strength matchup graphic on slide two.”

Running 105x the account's own baseline, this post reached 1.1M views against the 10K a normal post there sees. That is the whole test for an outlier in Handler - reach measured against the account's own median rather than against other accounts, so a small account with a genuine breakout still qualifies while a big account coasting on its size does not.

Stronger, a gym workout-tracking app is the product on screen. Where reach gets a post seen, Pull - here 5/5, 9.2% weighted - is what says viewers acted on it, since saves and shares weigh in hardest and a save is the clearest sign a viewer means to come back.

By the raw numbers the post logged 71K likes, 635 comments, 1.4K shares, and 5.8K saves - the metrics Handler weighs into its Pull read, and the same figures you see in the panel above.

Its 1.1M views run about 4.8x the median of recent health & fitness outliers in the library. That reach multiple ranks in the top 46% of the 869 health & fitness outliers we currently track. Its Pull score sits in the top 59% of that same set.

Likes led the raw counts, though saves and shares are what move Pull hardest. Slideshow is the most common breakout format among recent health & fitness outliers in the library, at 34% of them.