“A split-screen comparison slideshow you can use to grow a health & fitness app - comparing gym gear across four slides before pitting your tool against the notes app.”

This slideshow TikTok post pulled 5.1M views - 949× what the account typically does (~5.4K views on a normal post). That gap is what Handler calls an outlier: the breakout came from the content's structure, not the account's size.

Engagement pull sits at 5/5 (10.1% weighted), measuring how hard the post moved viewers to save, share, and comment - the actions that signal real intent, weighted heaviest. The product behind it: A workout-tracking app.