“A three-slide slideshow you can use to sell a health & fitness app - contrast a lonely gym selfie against a shared leaderboard under a repeating text hook.”
5/5 reach magnitude vs the account's own baseline.
How hard it moved viewers to save, share, and comment.
Why this qualified
1.2M views on a slideshow post, 115x the account's usual reach. The Outlier score reads reach as a multiple of the account's own median, and that median sits around 10K views, which is why the multiple matters more than the raw view count - it isolates the posts that outran their own channel instead of the ones riding a big following.
Its Pull score of 5/5 (9.2% weighted) measures how hard it moved viewers to save, share, and comment - the actions weighted heaviest because they signal real intent rather than a passing tap. The product it puts forward is A social workout-tracking app. Reach gets a post seen; Pull is the read on whether it landed.
The counts behind those scores: 84K likes, 602 comments, 1.4K shares, and 5.1K saves. Saves and shares are weighted heaviest because they are the actions that carry a post into more feeds.
The full breakdown - why the hook works, the comment-intent read, and the ready-to-shoot dupe kit - lives inside Handler.
Anatomy
The post opens with a static image slide functioning as an on-screen hook. It follows a three-beat progression across three photo slides, controlled at the viewer's swipe pace without audio. The opening slide displays a fitness-focused image with brief text overlay. The sequence moves to a second image slide detailing routine or progress visuals. The third slide concludes the sequence by presenting the workout tracking app interface directly on screen. Short text overlays provide context across the three slides, complemented by a brief caption containing fitness and application hashtags.
How this post compares
Its 1.2M views run about 5.3x the median of recent health & fitness outliers in the library. That reach multiple ranks in the top 44% of the 869 health & fitness outliers we currently track. Its Pull score sits in the top 59% of that same set.
Likes led the raw counts, though saves and shares are what move Pull hardest. Slideshow is the most common breakout format among recent health & fitness outliers in the library, at 34% of them.
Collections by app niche
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