“A listicle slideshow you can use to market a health & fitness app - it hooks with expert gym lessons before sliding into an organic-looking, highly recommended in-app feature.”

This slideshow TikTok post pulled 1.3M views - 824× what the account typically does (~1.6K views on a normal post). That gap is what Handler calls an outlier: the breakout came from the content's structure, not the account's size.

Engagement pull sits at 5/5 (20.0% weighted), measuring how hard the post moved viewers to save, share, and comment - the actions that signal real intent, weighted heaviest. The product behind it: A calorie and macro tracking app.