“A silent reaction hook you can use to market a health & fitness app - it opens on a vulnerable user struggle, then transitions to an encouraging, gamified screen recording walkthrough.”

Handler logged this app demo post at 1.3M views, a jump of 528x over the account's median. The Outlier score is exactly that jump, and with 2.5K views being ordinary for this account the breakout stands well clear of its own baseline. That is the bar every post in this library has cleared.

Saves and shares carry the most weight in a Pull score, and this post's landed at 5/5 (28.8% weighted). It promotes A gamified eating disorder recovery and meal logging app. Pull is the intent side of the two scores - a post can rack up views and still convert nothing, so Handler tracks reach and Pull as separate reads.

By the raw numbers the post logged 248K likes, 226 comments, 4.8K shares, and 27K saves - the metrics Handler weighs into its Pull read, and the same figures you see in the panel above.

Its 1.3M views run about 5.8x the median of recent health & fitness outliers in the library. That reach multiple ranks in the top 19% of the 890 health & fitness outliers we currently track. Its Pull score sits in the top 11% of that same set.

Likes led the raw counts, though saves and shares are what move Pull hardest. App Demo makes up 24% of recent health & fitness outliers in the library.