“A peer-pressure stunt hook you can use to market a health & fitness app - friends drop their vapes into water before cutting directly to the tracking tool.”

An outlier is a post that beats the account's own baseline, and this silent ugc one did by 377x - 3.4M views where a normal post on the account lands near 9K. Reach on that scale is a signal about the post, not the audience size, which is exactly why Handler pulls it into the library instead of letting it scroll past.

The product behind the post is PuffCount. Pull came in at 5/5, 11.6% on the weighted scale - Handler's read on saves, shares, and comments, with saves and shares counted heaviest because they are the actions that carry a post into new feeds rather than just marking approval.

Underneath the two scores sit the actual counts - 344K likes, 2.5K comments, 4.7K shares, and 6.4K saves - the raw engagement Handler reads to place the post in its niche.

Its 3.4M views run about 15x the median of recent health & fitness outliers in the library. That reach multiple ranks in the top 24% of the 890 health & fitness outliers we currently track. Its Pull score sits in the top 51% of that same set.

Likes led the raw counts, though saves and shares are what move Pull hardest. Silent UGC makes up 30% of recent health & fitness outliers in the library.