“A gamified 1v1 battle hook you can use to market a health & fitness app - pit a real user against an absurdly high-ranked opponent who suddenly speeds up, ending in comical defeat.”

An outlier is a post that beats the account's own baseline, and this app demo one did by 124x - 3.9M views where a normal post on the account lands near 31K. Reach on that scale is a signal about the post, not the audience size, which is exactly why Handler pulls it into the library instead of letting it scroll past.

The product behind the post is A gamified push-up battle app. Pull came in at 5/5, 9.5% on the weighted scale - Handler's read on saves, shares, and comments, with saves and shares counted heaviest because they are the actions that carry a post into new feeds rather than just marking approval.

The counts behind those scores: 235K likes, 1.8K comments, 12K shares, and 21K saves. Saves and shares are weighted heaviest because they are the actions that carry a post into more feeds.

Its 3.9M views run about 16x the median of recent health & fitness outliers in the library. That reach multiple ranks in the top 42% of the 1055 health & fitness outliers we currently track. Its Pull score sits in the top 59% of that same set.

Likes led the raw counts, though saves and shares are what move Pull hardest. App Demo makes up 23% of recent health & fitness outliers in the library.