“A gamified screen recording hook you can use to market a health & fitness app - pair an authoritative sign to walk callout with satisfying fog-of-war map clearing footage.”

An outlier is a post that beats the account's own baseline, and this app demo one did by 3993x - 7.9M views where a normal post on the account lands near 2K. Reach on that scale is a signal about the post, not the audience size, which is exactly why Handler pulls it into the library instead of letting it scroll past.

The product behind the post is A gamified walking tracker. Pull came in at 5/5, 8.5% on the weighted scale - Handler's read on saves, shares, and comments, with saves and shares counted heaviest because they are the actions that carry a post into new feeds rather than just marking approval.

The counts behind those scores: 492K likes, 11K comments, 8.8K shares, and 31K saves. Saves and shares are weighted heaviest because they are the actions that carry a post into more feeds.

Its 7.9M views run about 35x the median of recent health & fitness outliers in the library. That reach multiple ranks in the top 4% of the 869 health & fitness outliers we currently track. Its Pull score sits in the top 61% of that same set.

Likes led the raw counts, though saves and shares are what move Pull hardest. App Demo makes up 24% of recent health & fitness outliers in the library.