“A challenge log hook you can use to promote a health & fitness app - open on a gamified map screen with day count text, intercut real-world walk clips, and finish on macro progress.”
167× outlier5/5 reach magnitude vs the account's own baseline.
How hard it moved viewers to save, share, and comment.
Why this qualified
1.3M views on a app demo post, 167x the account's usual reach. The Outlier score reads reach as a multiple of the account's own median, and that median sits around 7.8K views, which is why the multiple matters more than the raw view count - it isolates the posts that outran their own channel instead of the ones riding a big following.
Its Pull score of 5/5 (21.7% weighted) measures how hard it moved viewers to save, share, and comment - the actions weighted heaviest because they signal real intent rather than a passing tap. The product it puts forward is Stomped, a gamified walking exploration app. Reach gets a post seen; Pull is the read on whether it landed.
Underneath the two scores sit the actual counts - 138K likes, 352 comments, 18K shares, and 18K saves - the raw engagement Handler reads to place the post in its niche.
The full breakdown - why the hook works, the comment-intent read, and the ready-to-shoot dupe kit - lives inside Handler.
Anatomy
The video opens silently with a direct screen capture of the mobile interface, establishing the app demo immediately without spoken dialogue. It proceeds across roughly three to four visual beats, alternating between mobile navigation screens and street-level views associated with walking in New York City. The pacing remains steady throughout the clip's runtime of about 23 seconds. On-screen text overlays are minimal, while the accompanying caption identifies the tool as stomped. The product interface remains visible across the clip, showing menu toggles, map visuals, and walking route elements directly on the device display before concluding on a final screen state.
How this post compares
Its 1.3M views run about 5.7x the median of recent health & fitness outliers in the library. That reach multiple ranks in the top 36% of the 869 health & fitness outliers we currently track. Its Pull score sits in the top 25% of that same set.
Likes led the raw counts, though saves and shares are what move Pull hardest. App Demo makes up 24% of recent health & fitness outliers in the library.
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