“A listicle slideshow hook you can use to market a health & fitness app - it opens with an aspirational body check before sliding a native app screencap into a tips list.”
5/5 reach magnitude vs the account's own baseline.
How hard it moved viewers to save, share, and comment.
Why this qualified
1.3M views on a slideshow post, 906x the account's usual reach. The Outlier score reads reach as a multiple of the account's own median, and that median sits around 1.4K views, which is why the multiple matters more than the raw view count - it isolates the posts that outran their own channel instead of the ones riding a big following.
Its Pull score of 5/5 (29.3% weighted) measures how hard it moved viewers to save, share, and comment - the actions weighted heaviest because they signal real intent rather than a passing tap. The product it puts forward is A calorie and macro tracking app. Reach gets a post seen; Pull is the read on whether it landed.
By the raw numbers the post logged 234K likes, 118 comments, 2.7K shares, and 34K saves - the metrics Handler weighs into its Pull read, and the same figures you see in the panel above.
The full breakdown - why the hook works, the comment-intent read, and the ready-to-shoot dupe kit - lives inside Handler.
Anatomy
The post is a silent six-slide image carousel opening on a gym-focused visual with a brief text hook. It moves through six distinct image slides at the viewer-controlled swipe pace. Text overlays appear directly on the images to establish the sequence without any spoken audio, matched with a two-hashtag caption. The early slides display training imagery and fitness text prompts, while the middle cards introduce structured routine panels. The featured mobile app interface appears on screen during the final slides, presenting specific workout tracking UI screens and routine logs before ending on a closing visual frame.
How this post compares
Its 1.3M views run about 5.7x the median of recent health & fitness outliers in the library. That reach multiple ranks in the top 14% of the 869 health & fitness outliers we currently track. Its Pull score sits in the top 10% of that same set.
Likes led the raw counts, though saves and shares are what move Pull hardest. Slideshow is the most common breakout format among recent health & fitness outliers in the library, at 34% of them.
Collections by app niche
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