“A ranked matchmaking hook you can use to promote a health & fitness app - challenge a comedic high-ELO opponent, cut between reps and meme reactions, and finish on an unexpected defeat.”

Handler logged this app demo post at 3.2M views, a jump of 103x over the account's median. The Outlier score is exactly that jump, and with 31K views being ordinary for this account the breakout stands well clear of its own baseline. That is the bar every post in this library has cleared.

Saves and shares carry the most weight in a Pull score, and this post's landed at 5/5 (13.6% weighted). It promotes A gamified push-up challenge app. Pull is the intent side of the two scores - a post can rack up views and still convert nothing, so Handler tracks reach and Pull as separate reads.

Broken out, the post drew 272K likes, 1.5K comments, 12K shares, and 28K saves. Those are the numbers the Outlier and Pull scores are built from, nothing modelled or projected.

Its 3.2M views run about 13x the median of recent health & fitness outliers in the library. That reach multiple ranks in the top 46% of the 1055 health & fitness outliers we currently track. Its Pull score sits in the top 45% of that same set.

Likes led the raw counts, though saves and shares are what move Pull hardest. App Demo makes up 23% of recent health & fitness outliers in the library.