“A listicle slideshow hook you can use to market a health & fitness app - it delivers highly shareable parenting tips before positioning the app as tip number five.”
5/5 reach magnitude vs the account's own baseline.
How hard it moved viewers to save, share, and comment.
Why this qualified
1.2M views on a slideshow post, 484x the account's usual reach. The Outlier score reads reach as a multiple of the account's own median, and that median sits around 2.5K views, which is why the multiple matters more than the raw view count - it isolates the posts that outran their own channel instead of the ones riding a big following.
Its Pull score of 5/5 (29.3% weighted) measures how hard it moved viewers to save, share, and comment - the actions weighted heaviest because they signal real intent rather than a passing tap. The product it puts forward is A baby food tracking app. Reach gets a post seen; Pull is the read on whether it landed.
Broken out, the post drew 74K likes, 439 comments, 19K shares, and 50K saves. Those are the numbers the Outlier and Pull scores are built from, nothing modelled or projected.
The full breakdown - why the hook works, the comment-intent read, and the ready-to-shoot dupe kit - lives inside Handler.
Anatomy
The post opens as a silent twelve-slide photo carousel focusing on baby-led weaning and solid food introduction. The sequence progresses across twelve distinct image frames at a user-controlled swipe pace. Text overlays and graphic headers appear on each card to label food items, preparation tips, and meal categories without voiceover narration. Across the middle and later slides, the featured baby food tracker mobile application is shown directly on screen through interface captures, displaying food library categories, logged items, and daily meal records. The sequence concludes with a final summary slide showcasing the completed digital food log.
How this post compares
Its 1.2M views run about 5.3x the median of recent health & fitness outliers in the library. That reach multiple ranks in the top 20% of the 886 health & fitness outliers we currently track. Its Pull score sits in the top 10% of that same set.
Saves did the heaviest lifting on its Pull score - the action TikTok rewards most. Slideshow is the most common breakout format among recent health & fitness outliers in the library, at 33% of them.
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Same Slideshow format
App Demo in Health & Fitness
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