“A personal confession slideshow you can use to market a health & fitness app - hook on a severe vulnerability, show the physical solution, and close on an emotional endorsement.”
5/5 reach magnitude vs the account's own baseline.
How hard it moved viewers to save, share, and comment.
Why this qualified
Running 393x the account's own baseline, this post reached 2.2M views against the 5.6K a normal post there sees. That is the whole test for an outlier in Handler - reach measured against the account's own median rather than against other accounts, so a small account with a genuine breakout still qualifies while a big account coasting on its size does not.
DARE Anxiety Relief Book & Companion App is the product on screen. Where reach gets a post seen, Pull - here 5/5, 21.9% weighted - is what says viewers acted on it, since saves and shares weigh in hardest and a save is the clearest sign a viewer means to come back.
Broken out, the post drew 170K likes, 757 comments, 13K shares, and 65K saves. Those are the numbers the Outlier and Pull scores are built from, nothing modelled or projected.
The full breakdown - why the hook works, the comment-intent read, and the ready-to-shoot dupe kit - lives inside Handler.
Anatomy
The post is a three-slide image sequence. The first slide opens with a bold text overlay introducing a recommendation specifically for people dealing with health anxiety. The sequence moves across three distinct beats at standard slideshow pacing. Text overlays remain centered on screen throughout, transitioning from the initial problem statement on the opening slide into the presentation of the solution. The featured product appears on screen across the second and third slides, displaying its interface as the suggested resource. The post contains no spoken audio, relying entirely on the visual text cards alongside a brief caption repeating the recommendation.
How this post compares
Its 2.2M views run about 9.9x the median of recent health & fitness outliers in the library. That reach multiple ranks in the top 24% of the 932 health & fitness outliers we currently track. Its Pull score sits in the top 23% of that same set.
Saves did the heaviest lifting on its Pull score - the action TikTok rewards most. Slideshow is the most common breakout format among recent health & fitness outliers in the library, at 33% of them.
More outlier TikTok posts
Same Slideshow format
Same Slideshow format
Same Slideshow format
Same Slideshow format
Another Health & Fitness outlier
Talking Head in Health & Fitness
Silent UGC in Health & Fitness
A similar 562x outlier
App Demo in Health & Fitness
Another Health & Fitness outlier
Silent UGC in Health & Fitness
A similar 377x outlier
Want to dupe these outliers for your own app?
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