“A "girl to girl" text hook you can use to promote a health & fitness app - looping a silent 7-second walk that shares a routine and casually drops the tool.”

An outlier is a post that beats the account's own baseline, and this silent ugc one did by 381x - 2M views where a normal post on the account lands near 5.2K. Reach on that scale is a signal about the post, not the audience size, which is exactly why Handler pulls it into the library instead of letting it scroll past.

The product behind the post is A gamified step-tracking app. Pull came in at 5/5, 26.5% on the weighted scale - Handler's read on saves, shares, and comments, with saves and shares counted heaviest because they are the actions that carry a post into new feeds rather than just marking approval.

By the raw numbers the post logged 278K likes, 314 comments, 5K shares, and 58K saves - the metrics Handler weighs into its Pull read, and the same figures you see in the panel above.

Its 2M views run about 8.8x the median of recent health & fitness outliers in the library. That reach multiple ranks in the top 25% of the 869 health & fitness outliers we currently track. Its Pull score sits in the top 15% of that same set.

Likes led the raw counts, though saves and shares are what move Pull hardest. Silent UGC makes up 30% of recent health & fitness outliers in the library.