“A self-deprecating meme hook you can use to promote a finance app - pair an aesthetic selfie with a relatable caption about expecting payouts, lip-syncing to an aggressive trending audio.”

Handler logged this talking head post at 881K views, a jump of 163x over the account's median. The Outlier score is exactly that jump, and with 5.4K views being ordinary for this account the breakout stands well clear of its own baseline. That is the bar every post in this library has cleared.

Saves and shares carry the most weight in a Pull score, and this post's landed at 5/5 (13.4% weighted). It promotes A peer-to-peer payment app. Pull is the intent side of the two scores - a post can rack up views and still convert nothing, so Handler tracks reach and Pull as separate reads.

The counts behind those scores: 88K likes, 2.3K comments, 771 shares, and 5.7K saves. Saves and shares are weighted heaviest because they are the actions that carry a post into more feeds.

Its 881K views run about 3.6x the median of recent finance outliers in the library. That reach multiple ranks in the top 32% of the 481 finance outliers we currently track. Its Pull score sits in the top 30% of that same set.

Likes led the raw counts, though saves and shares are what move Pull hardest. It is one of the few Talking Head breakouts among recent finance outliers in the library, just 11% of the pool.