Handler

This week on TikTok

This week's breakouts, October 19 - 25.

The biggest TikTok breakouts we scored for app makers this week - every post beat its own account's baseline by a mile. Grouped by industry; tap any to see the full breakdown.

This week in Games

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A live party gameplay hook you can use to grow a mobile game - record chaotic group reactions through the app's built-in camera so high-energy social proof drives installs.12445× outlier
10M views
Games·App Demo

A live party gameplay hook you can use to grow a mobile game - record chaotic group reactions through the app's built-in camera so high-energy social proof drives installs.

A party fail hook you can use to promote a mobile game - real-time room footage captures hilarious miscommunication during a card round, ending in an explosive punchline.1576× outlier
2.2M views
Games·Other

A party fail hook you can use to promote a mobile game - real-time room footage captures hilarious miscommunication during a card round, ending in an explosive punchline.

A chaotic party-gameplay clip you can use to market a mobile game - record unhinged family game night rounds with intense guessing and funny mistakes that show off your app naturally.963× outlier
1.2M views
Games·Other

A chaotic party-gameplay clip you can use to market a mobile game - record unhinged family game night rounds with intense guessing and funny mistakes that show off your app naturally.

A blooper reel format you can use to market a mobile game - stringing together rapid, chaotic clips of friends guessing wildly wrong answers to demonstrate social multiplayer fun.545× outlier
569K views
Games·App Demo

A blooper reel format you can use to market a mobile game - stringing together rapid, chaotic clips of friends guessing wildly wrong answers to demonstrate social multiplayer fun.

A candid public gameplay hook you can use to market a mobile game - film friends playing your party game in line until an unexpected bystander interrupts with chaotic comedic contrast.474× outlier
427K views
Games·Other

A candid public gameplay hook you can use to market a mobile game - film friends playing your party game in line until an unexpected bystander interrupts with chaotic comedic contrast.

A group chaos gameplay hook you can use to promote a mobile game - capture frantic friends shouting unhinged clues during real-time party gameplay to prove how fun the app is.384× outlier
459K views
Games·Other

A group chaos gameplay hook you can use to promote a mobile game - capture frantic friends shouting unhinged clues during real-time party gameplay to prove how fun the app is.

This week in Finance

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A peer-comparison hook you can use to market a finance app - post an exact breakdown of your modest savings and checking balance, asking viewers to validate your status.151× outlier
723K views
Finance·Silent UGC

A peer-comparison hook you can use to market a finance app - post an exact breakdown of your modest savings and checking balance, asking viewers to validate your status.

A collector flex hook you can use to sell a finance app - establish niche credibility against a stacked display, reveal an $89K in-app portfolio, and leverage celebrity social proof.5× outlier
834K views
Finance·Talking Head

A collector flex hook you can use to sell a finance app - establish niche credibility against a stacked display, reveal an $89K in-app portfolio, and leverage celebrity social proof.

A relatable impulse-spending hook you can use to promote a finance app - it pairs a silent, head-shaking reaction with text describing the psychological slip of breaking a spending freeze.12408× outlier
6.4M views
Finance·Silent UGC

A relatable impulse-spending hook you can use to promote a finance app - it pairs a silent, head-shaking reaction with text describing the psychological slip of breaking a spending freeze.

A silent UGC comment-trap you can use to grow a finance app - pair a ten-second reaction with a text-heavy prompt asking what niche, high-paying jobs people work to survive.3886× outlier
4.7M views
Finance·Silent UGC

A silent UGC comment-trap you can use to grow a finance app - pair a ten-second reaction with a text-heavy prompt asking what niche, high-paying jobs people work to survive.

A silent POV skit using creepy whispering audio you can use to sell a finance app - reacting to a terrifying IRS call right after filing your refund.3568× outlier
5.6M views
Finance·Silent UGC

A silent POV skit using creepy whispering audio you can use to sell a finance app - reacting to a terrifying IRS call right after filing your refund.

A silent comedy meme you can use to market a finance app - showing a paranoid creator frantically checking their wallet the millisecond they unlock their digital debit card.3464× outlier
3.2M views
Finance·Silent UGC

A silent comedy meme you can use to market a finance app - showing a paranoid creator frantically checking their wallet the millisecond they unlock their digital debit card.

This week in Health & Fitness

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A POV challenge demo you can use to market a health & fitness app - showing a user forced to complete 67 push-ups with live camera tracking before unlocking social media.3166× outlier
2.5M views
Health & Fitness·App Demo

A POV challenge demo you can use to market a health & fitness app - showing a user forced to complete 67 push-ups with live camera tracking before unlocking social media.

A faux-complaint hook you can use to promote a health & fitness app - lead with sleepy frustration in bed, then tilt to the screen forcing reps before the ringing stops.2718× outlier
1.8M views
Health & Fitness·Silent UGC

A faux-complaint hook you can use to promote a health & fitness app - lead with sleepy frustration in bed, then tilt to the screen forcing reps before the ringing stops.

A relatable meme hook you can use to promote a health & fitness app - combine an exaggerated dive into bed with a shocking sleep-and-weight claim that pushes viewers straight into the promotional caption.1920× outlier
2M views
Health & Fitness·Silent UGC

A relatable meme hook you can use to promote a health & fitness app - combine an exaggerated dive into bed with a shocking sleep-and-weight claim that pushes viewers straight into the promotional caption.

A POV problem-solution demo you can use to market a health & fitness app - showing an app lockout that requires physical exercise reps on camera to unlock screen time.1901× outlier
1.5M views
Health & Fitness·App Demo

A POV problem-solution demo you can use to market a health & fitness app - showing an app lockout that requires physical exercise reps on camera to unlock screen time.

A doomscrolling problem hook you can use to promote a health & fitness app - open on physical pushups, reveal the app lock mechanic, then show screen time unlocked.1775× outlier
1.4M views
Health & Fitness·App Demo

A doomscrolling problem hook you can use to promote a health & fitness app - open on physical pushups, reveal the app lock mechanic, then show screen time unlocked.

A reaction demo hook you can use to promote a health & fitness app - open on a locked phone screen, show the forced workout requirement, and finish with the camera verification unlock.1648× outlier
1.3M views
Health & Fitness·App Demo

A reaction demo hook you can use to promote a health & fitness app - open on a locked phone screen, show the forced workout requirement, and finish with the camera verification unlock.

This week in Education

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A trivia challenge hook you can use to market an education app - run a rapid five-question quiz, plug app gameplay as remedial training before question five, and close on a download CTA.5910× outlier
3.1M views
Education·Talking Head

A trivia challenge hook you can use to market an education app - run a rapid five-question quiz, plug app gameplay as remedial training before question five, and close on a download CTA.

A competitor-slamming rant hook you can use to market an education app - vent passionately about a frustrating school platform, position your tool as the stress-free workaround, and prompt comments.1808× outlier
5.9M views
Education·Talking Head

A competitor-slamming rant hook you can use to market an education app - vent passionately about a frustrating school platform, position your tool as the stress-free workaround, and prompt comments.

A silent tablet demo you can use to promote an education app - open on a relatable relief hook, isolate a complex 3D model, and annotate it directly with a stylus.653× outlier
1.4M views
Education·App Demo

A silent tablet demo you can use to promote an education app - open on a relatable relief hook, isolate a complex 3D model, and annotate it directly with a stylus.

A relatable pain-point skit you can use to market an education app - it hooks students with a dreaded grading penalty, flips to the screen, and explodes into a dramatic scream.643× outlier
1.6M views
Education·Silent UGC

A relatable pain-point skit you can use to market an education app - it hooks students with a dreaded grading penalty, flips to the screen, and explodes into a dramatic scream.

A demographic holy-grail hook you can use to promote an education app - flash an organized aesthetic calendar on a laptop screen, cycle pretty color presets, and trigger immediate saves.511× outlier
411K views
Education·App Demo

A demographic holy-grail hook you can use to promote an education app - flash an organized aesthetic calendar on a laptop screen, cycle pretty color presets, and trigger immediate saves.

A relatable frustration skit you can use to market an education app - show an absurd technical error prompt, then lip-sync an angry sound before slamming the desk.280× outlier
354K views
Education·Talking Head

A relatable frustration skit you can use to market an education app - show an absurd technical error prompt, then lip-sync an angry sound before slamming the desk.

This week in Entertainment

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A fake feature bait hook you can use to market an entertainment app - pair a relatable heartbreak premise with a viral music compatibility test interface reveal.183× outlier
160K views
Entertainment·App Demo

A fake feature bait hook you can use to market an entertainment app - pair a relatable heartbreak premise with a viral music compatibility test interface reveal.

A fandom news hook you can use to market an entertainment app - pair breaking artist updates with a curated interactive feature to trigger instant fan engagement and FOMO.75× outlier
107K views
Entertainment·Silent UGC

A fandom news hook you can use to market an entertainment app - pair breaking artist updates with a curated interactive feature to trigger instant fan engagement and FOMO.

A grotesque character parody hook you can use to market an entertainment app - open on bizarre visual makeup and sync sharp, chaotic head movements directly to viral trend beats.70× outlier
19M views
Entertainment·Other

A grotesque character parody hook you can use to market an entertainment app - open on bizarre visual makeup and sync sharp, chaotic head movements directly to viral trend beats.

A fake text prank hook you can use to promote an entertainment app - pair a high-stakes AI crash clip with an escalating parent message thread to drive organic curiosity.50× outlier
239K views
Entertainment·Text-Heavy

A fake text prank hook you can use to promote an entertainment app - pair a high-stakes AI crash clip with an escalating parent message thread to drive organic curiosity.

A fear-bait confession hook you can use to market an entertainment app - pair a distressed silent reaction with a creepy chatbot encounter to drive comments and push an alternative in caption.42× outlier
111K views
Entertainment·Silent UGC

A fear-bait confession hook you can use to market an entertainment app - pair a distressed silent reaction with a creepy chatbot encounter to drive comments and push an alternative in caption.

A fake text prank format you can use to promote an entertainment app - tease an absurd AI-generated edit, then stage an escalating message exchange with a panicked parent.19× outlier
629K views
Entertainment·Text-Heavy

A fake text prank format you can use to promote an entertainment app - tease an absurd AI-generated edit, then stage an escalating message exchange with a panicked parent.

This week in Lifestyle

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A relationship drama hook you can use to grow a lifestyle app - open on a messy POV premise, then scroll through in-app user reactions to reveal the comedic payoff.7351× outlier
4.9M views
Lifestyle·App Demo

A relationship drama hook you can use to grow a lifestyle app - open on a messy POV premise, then scroll through in-app user reactions to reveal the comedic payoff.

A retail discovery hook you can use to promote a lifestyle app - open on a disbelief face about a grocery chain, then walk through an interactive setup flow generating budget meals.4644× outlier
11M views
Lifestyle·App Demo

A retail discovery hook you can use to promote a lifestyle app - open on a disbelief face about a grocery chain, then walk through an interactive setup flow generating budget meals.

A founder-question hook you can use to promote a lifestyle app - open with why you built the concept, then layer three concise benefits over real-time UI progression footage.4481× outlier
1.6M views
Lifestyle·App Demo

A founder-question hook you can use to promote a lifestyle app - open with why you built the concept, then layer three concise benefits over real-time UI progression footage.

A notification flood hook you can use to promote a lifestyle app - open with a direct question, flash non-stop incoming friend alerts, and close on live interface browsing.4342× outlier
25M views
Lifestyle·App Demo

A notification flood hook you can use to promote a lifestyle app - open with a direct question, flash non-stop incoming friend alerts, and close on live interface browsing.

A manifestation prayer hook you can use to market a lifestyle app - speak direct wealth affirmations to the viewer for twenty seconds, then bridge into daily audio sessions inside the tool.3403× outlier
2M views
Lifestyle·Talking Head

A manifestation prayer hook you can use to market a lifestyle app - speak direct wealth affirmations to the viewer for twenty seconds, then bridge into daily audio sessions inside the tool.

A relatable problem hook you can use to promote a lifestyle app - open on a dumbfounded expression, cut to an empty storage screen, then show satisfying rapid swiping gestures.3317× outlier
15M views
Lifestyle·Silent UGC

A relatable problem hook you can use to promote a lifestyle app - open on a dumbfounded expression, cut to an empty storage screen, then show satisfying rapid swiping gestures.

This week in B2B

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A callout question hook you can use to sell a B2B app - call out your exact audience, shame a common mistake, then pitch a free alternative solution.4305× outlier
4.7M views
B2B·Talking Head

A callout question hook you can use to sell a B2B app - call out your exact audience, shame a common mistake, then pitch a free alternative solution.

A curated reaction hook you can use to promote a B2B app - stitch a viral passive income scheme, break down the exact software workflow on a laptop screen, and close on a lead-magnet CTA.1667× outlier
1.3M views
B2B·App Demo

A curated reaction hook you can use to promote a B2B app - stitch a viral passive income scheme, break down the exact software workflow on a laptop screen, and close on a lead-magnet CTA.

A reaction hook you can use to promote a B2B app - open on a disbelief face about a wild custom project, then pan down to screen-record the interactive product walkthrough.1145× outlier
1.1M views
B2B·App Demo

A reaction hook you can use to promote a B2B app - open on a disbelief face about a wild custom project, then pan down to screen-record the interactive product walkthrough.

A relatable family hook you can use to promote a B2B app - open on shocked disbelief, flip to a funny interactive web project, and step through comedic failure states.844× outlier
2.6M views
B2B·App Demo

A relatable family hook you can use to promote a B2B app - open on shocked disbelief, flip to a funny interactive web project, and step through comedic failure states.

A side-hustle revenue formula hook you can use to promote a B2B app - pair familiar platforms with a daily dollar figure, then run a step-by-step laptop tutorial into your tool.458× outlier
159K views
B2B·App Demo

A side-hustle revenue formula hook you can use to promote a B2B app - pair familiar platforms with a daily dollar figure, then run a step-by-step laptop tutorial into your tool.

A car talking-head side hustle hook you can use to market a B2B app - open on an idiot-proof income claim, then step through the browser workflow on your phone.354× outlier
326K views
B2B·Talking Head

A car talking-head side hustle hook you can use to market a B2B app - open on an idiot-proof income claim, then step through the browser workflow on your phone.

This week in Other

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A worst timing reaction hook you can use to market a photo sharing app - open on embarrassed laughter, tease an awkward capture notification, and reveal friend reactions without showing the photo.5287× outlier
10M views
Other·Silent UGC

A worst timing reaction hook you can use to market a photo sharing app - open on embarrassed laughter, tease an awkward capture notification, and reveal friend reactions without showing the photo.

A relatable relationship hook you can use to market a second phone number app - staging a botched trolling attempt with punchy POV text over a panicked reaction visual.2690× outlier
2.8M views
Other·Silent UGC

A relatable relationship hook you can use to market a second phone number app - staging a botched trolling attempt with punchy POV text over a panicked reaction visual.

A POV lip-sync hook you can use to market a secondary phone number app - pairing relatable prank drama with a trending audio to highlight burner-number anonymity.2530× outlier
1.5M views
Other·Talking Head

A POV lip-sync hook you can use to market a secondary phone number app - pairing relatable prank drama with a trending audio to highlight burner-number anonymity.

A tutorial hook you can use to promote a photo editing app - lead with aspirational filtered selfies, reveal the one-tap preset in your app, and close on a download prompt.1199× outlier
6.8M views
Other·Silent UGC

A tutorial hook you can use to promote a photo editing app - lead with aspirational filtered selfies, reveal the one-tap preset in your app, and close on a download prompt.

A peer recommendation hook you can use to promote a job search app - open on job-hunt exhaustion, cut to a smug friend, then demo swipe-to-apply automation on a phone.809× outlier
1.6M views
Other·Silent UGC

A peer recommendation hook you can use to promote a job search app - open on job-hunt exhaustion, cut to a smug friend, then demo swipe-to-apply automation on a phone.

A relatable meme hook you can use to promote a second phone number app - it pairs an unhinged trending voiceover with deadpan text calling out toxic burner number behavior.798× outlier
449K views
Other·Text-Heavy

A relatable meme hook you can use to promote a second phone number app - it pairs an unhinged trending voiceover with deadpan text calling out toxic burner number behavior.

Past weeks

See all ->
October 12 - 18October 5 - 11September 28 - October 4September 21 - 27September 7 - 13August 31 - September 6August 24 - 30August 17 - 23

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