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On TikTok - August 17 - 23

The breakouts of August 17 - 23.

Every app-maker TikTok breakout we scored that week - each one beat its own account's baseline. Grouped by industry; tap any to see the full breakdown.

Games

See all six ->
A silent ASMR unboxing hook you can use to promote a mobile game - it opens on high-satisfaction physical attachment sounds before cutting to snappy retro-style handheld emulator gameplay.64× outlier
864K views
Games·Silent UGC

A silent ASMR unboxing hook you can use to promote a mobile game - it opens on high-satisfaction physical attachment sounds before cutting to snappy retro-style handheld emulator gameplay.

A step-by-step sideload tutorial hook you can use to market a mobile game - it opens on simulated gameplay, shows search failure, and funnels users to a bio link.40× outlier
125K views
Games·Silent UGC

A step-by-step sideload tutorial hook you can use to market a mobile game - it opens on simulated gameplay, shows search failure, and funnels users to a bio link.

A 'powerful websites' hook you can use to grow a mobile game - a creator points to a desktop emulator screen, searches a retro classic, and instantly plays it.2× outlier
218K views
Games·Talking Head

A 'powerful websites' hook you can use to grow a mobile game - a creator points to a desktop emulator screen, searches a retro classic, and instantly plays it.

A silent 7-second makeup hook you can use to market a mobile game - showing a bizarre beauty routine while text tells them their boredom is from not playing.46939× outlier
12M views
Games·Silent UGC

A silent 7-second makeup hook you can use to market a mobile game - showing a bizarre beauty routine while text tells them their boredom is from not playing.

An over-the-shoulder UGC format you can use to promote a mobile game - filming a player's tense voice-controlled puzzle guesses in real-time until they solve it.13384× outlier
5.3M views
Games·App Demo

An over-the-shoulder UGC format you can use to promote a mobile game - filming a player's tense voice-controlled puzzle guesses in real-time until they solve it.

A bait-and-switch relationship prank you can use to market a mobile game - luring your partner home with a fake household emergency only to reveal you just wanted to play.10651× outlier
7.2M views
Games·App Demo

A bait-and-switch relationship prank you can use to market a mobile game - luring your partner home with a fake household emergency only to reveal you just wanted to play.

Finance

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A relatable impulse-spending hook you can use to promote a finance app - it pairs a silent, head-shaking reaction with text describing the psychological slip of breaking a spending freeze.12403× outlier
6.4M views
Finance·Silent UGC

A relatable impulse-spending hook you can use to promote a finance app - it pairs a silent, head-shaking reaction with text describing the psychological slip of breaking a spending freeze.

A relatable POV hook you can use to promote a finance app - it pairs a fake social excuse with an aspirational savings-to-checking ratio to trigger instant curiosity.3448× outlier
1.5M views
Finance·Silent UGC

A relatable POV hook you can use to promote a finance app - it pairs a fake social excuse with an aspirational savings-to-checking ratio to trigger instant curiosity.

A relatable silent UGC hook you can use to market a finance app - it couples a highly specific online-shopping confession with an exaggerated shock-reaction frame to stop the scroll.521× outlier
269K views
Finance·Silent UGC

A relatable silent UGC hook you can use to market a finance app - it couples a highly specific online-shopping confession with an exaggerated shock-reaction frame to stop the scroll.

A text-heavy vulnerability hook you can use to market a finance app - it asks a taboo debt question, reveals a raw personal figure, and prompts viewers to share theirs.467× outlier
195K views
Finance·Text-Heavy

A text-heavy vulnerability hook you can use to market a finance app - it asks a taboo debt question, reveals a raw personal figure, and prompts viewers to share theirs.

A peer comparison hook you can use to market a finance app - it pairs a status anxiety text overlay with simple car footage to drive users to search the caption.89× outlier
423K views
Finance·Silent UGC

A peer comparison hook you can use to market a finance app - it pairs a status anxiety text overlay with simple car footage to drive users to search the caption.

A silent lifestyle hook you can use to market a finance app - it pairs mundane chore footage with highly aspirational text about securing a child's wealthy future.73× outlier
353K views
Finance·Silent UGC

A silent lifestyle hook you can use to market a finance app - it pairs mundane chore footage with highly aspirational text about securing a child's wealthy future.

Health & Fitness

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A trend-based POV hook you can use to promote a health & fitness app - it validates food guilt with emotional audio before showcasing a supportive, gamified meal-logging screen.7780× outlier
537K views
Health & Fitness·Talking Head

A trend-based POV hook you can use to promote a health & fitness app - it validates food guilt with emotional audio before showcasing a supportive, gamified meal-logging screen.

A supportive text overlay hook you can use to grow a health & fitness app - it opens on a vulnerable struggle, offers comforting advice, and plugs the text-based service.4456× outlier
312K views
Health & Fitness·Silent UGC

A supportive text overlay hook you can use to grow a health & fitness app - it opens on a vulnerable struggle, offers comforting advice, and plugs the text-based service.

A raw emotional text hook you can use to market a health and fitness app - open with a vulnerable confession about mental struggle, then transition to the gamified recovery interface.3306× outlier
228K views
Health & Fitness·Silent UGC

A raw emotional text hook you can use to market a health and fitness app - open with a vulnerable confession about mental struggle, then transition to the gamified recovery interface.

A relatable text-overlay hook you can use to market a health & fitness app - starting with a mirror selfie validating silent struggles before revealing the gamified meal companion UI.2753× outlier
193K views
Health & Fitness·App Demo

A relatable text-overlay hook you can use to market a health & fitness app - starting with a mirror selfie validating silent struggles before revealing the gamified meal companion UI.

A vulnerability-to-victory transition you can use to promote a health & fitness app - start with emotional struggle, cut to a positive milestone, then reveal the app interface that supported them.2694× outlier
186K views
Health & Fitness·Silent UGC

A vulnerability-to-victory transition you can use to promote a health & fitness app - start with emotional struggle, cut to a positive milestone, then reveal the app interface that supported them.

A vulnerability-led struggle hook you can use to market a health & fitness app - it opens on emotional eating-disorder text overlay, then transitions to an encouraging, guilt-free meal-scanning screen recording.2668× outlier
184K views
Health & Fitness·App Demo

A vulnerability-led struggle hook you can use to market a health & fitness app - it opens on emotional eating-disorder text overlay, then transitions to an encouraging, guilt-free meal-scanning screen recording.

Education

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A manifestation comment-bait hook you can use to market an education app - it opens on aesthetic study b-roll with a high-stakes exam prompt before demonstrating the tool on-screen.790× outlier
515K views
Education·Silent UGC

A manifestation comment-bait hook you can use to market an education app - it opens on aesthetic study b-roll with a high-stakes exam prompt before demonstrating the tool on-screen.

A relatable meme hook you can use to market an education app - it captures user frustration looking for niche study resources before transitioning to a screen recording of the instant-import solution.556× outlier
232K views
Education·App Demo

A relatable meme hook you can use to market an education app - it captures user frustration looking for niche study resources before transitioning to a screen recording of the instant-import solution.

A silent transformation hook you can use to market an education app - it contrasts physical study frustration with an addictive, tap-to-learn digital gamification interface.430× outlier
11M views
Education·Silent UGC

A silent transformation hook you can use to market an education app - it contrasts physical study frustration with an addictive, tap-to-learn digital gamification interface.

A contrarian quote hook you can use to promote an education app - it establishes an objection to gamified studying before aggressively rejecting it using a trending lip-sync.334× outlier
471K views
Education·Silent UGC

A contrarian quote hook you can use to promote an education app - it establishes an objection to gamified studying before aggressively rejecting it using a trending lip-sync.

A relatable-stress text hook you can use to promote an education app - it pairs a raw close-up of an overwhelmed student with a list of high-stakes academic anxieties.319× outlier
315K views
Education·Silent UGC

A relatable-stress text hook you can use to promote an education app - it pairs a raw close-up of an overwhelmed student with a list of high-stakes academic anxieties.

A troubleshooting style negative hook you can use to promote an education app - it highlights common user mistakes before walking through the correct step-by-step setup to unlock maximum value.284× outlier
343K views
Education·App Demo

A troubleshooting style negative hook you can use to promote an education app - it highlights common user mistakes before walking through the correct step-by-step setup to unlock maximum value.

Entertainment

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A compilation-and-tutorial hook you can use to promote an entertainment app - it showcases funny prank reactions before detailing the step-by-step mobile screen process to replicate them using template tools.2828× outlier
1.1M views
Entertainment·App Demo

A compilation-and-tutorial hook you can use to promote an entertainment app - it showcases funny prank reactions before detailing the step-by-step mobile screen process to replicate them using template tools.

An app-demo prank hook you can use to market an entertainment app - a shocking AI-edited video of a child falling transitions into a prompt-to-video UI and a chaotic text thread.2689× outlier
25M views
Entertainment·App Demo

An app-demo prank hook you can use to market an entertainment app - a shocking AI-edited video of a child falling transitions into a prompt-to-video UI and a chaotic text thread.

A fake-text narrative hook you can use to grow an entertainment app - it starts with a physical prank, shows an in-app setup, and payoffs with a chaotic text chat.2595× outlier
3.7M views
Entertainment·App Demo

A fake-text narrative hook you can use to grow an entertainment app - it starts with a physical prank, shows an in-app setup, and payoffs with a chaotic text chat.

A fake-prank text hook you can use to promote an entertainment app - it shows an AI photo generator in action, followed by a hilarious text conversation reacting to the fake image.1039× outlier
6.4M views
Entertainment·App Demo

A fake-prank text hook you can use to promote an entertainment app - it shows an AI photo generator in action, followed by a hilarious text conversation reacting to the fake image.

A text-prank hook you can use to market an entertainment app - a user generates an absurd AI image of themselves, texts it to their mother, and scrolls through her hilarious reactions.980× outlier
1.4M views
Entertainment·App Demo

A text-prank hook you can use to market an entertainment app - a user generates an absurd AI image of themselves, texts it to their mother, and scrolls through her hilarious reactions.

A shock-reaction hook you can use to market an entertainment app - it starts with a traumatized creator face, transitioning to an AI-generated character delivering an embarrassing parent message.904× outlier
307K views
Entertainment·App Demo

A shock-reaction hook you can use to market an entertainment app - it starts with a traumatized creator face, transitioning to an AI-generated character delivering an embarrassing parent message.

Lifestyle

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A demonstration hook you can use to market a lifestyle app - it opens with impressive real-world results before transitioning into a step-by-step UI walkthrough showing how to achieve them.8816× outlier
14M views
Lifestyle·App Demo

A demonstration hook you can use to market a lifestyle app - it opens with impressive real-world results before transitioning into a step-by-step UI walkthrough showing how to achieve them.

A fake-text prank hook you can use to grow a lifestyle app - it shows an AI-edited photo sent to a parent, capturing their hilarious, proud reaction through rapid-fire chat messages.2332× outlier
2.5M views
Lifestyle·App Demo

A fake-text prank hook you can use to grow a lifestyle app - it shows an AI-edited photo sent to a parent, capturing their hilarious, proud reaction through rapid-fire chat messages.

A prank-chat hook you can use to promote a lifestyle app - it opens with a fake-photo generation demo, then transitions into a funny, high-stakes iMessage exchange with a parent.1679× outlier
1.8M views
Lifestyle·App Demo

A prank-chat hook you can use to promote a lifestyle app - it opens with a fake-photo generation demo, then transitions into a funny, high-stakes iMessage exchange with a parent.

A relatable text-heavy hook you can use to market a lifestyle app - it opens on a corporate remote worker pretending to be active, tapping a single key to keep their status green.1679× outlier
2.3M views
Lifestyle·Silent UGC

A relatable text-heavy hook you can use to market a lifestyle app - it opens on a corporate remote worker pretending to be active, tapping a single key to keep their status green.

An infographic-style animation you can use to market a lifestyle app - it hooks pet owners with a quick visual quiz before transitioning into a branded app download page.1652× outlier
836K views
Lifestyle·Animation

An infographic-style animation you can use to market a lifestyle app - it hooks pet owners with a quick visual quiz before transitioning into a branded app download page.

A messy-pet hook you can use to promote a lifestyle app - it opens on a dog covered in sticky burrs, establishing a painful problem solved by training.976× outlier
1.8M views
Lifestyle·Silent UGC

A messy-pet hook you can use to promote a lifestyle app - it opens on a dog covered in sticky burrs, establishing a painful problem solved by training.

B2B

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A relatable POV skit you can use to market a B2B app - it opens on a worker locking in to start a task, then cuts to a blocked access screen.1752× outlier
2.4M views
B2B·Silent UGC

A relatable POV skit you can use to market a B2B app - it opens on a worker locking in to start a task, then cuts to a blocked access screen.

A green-screen reaction hook you can use to market a B2B app - open on a dramatic callout pointing to another creator, then transition directly into a desktop UI-walkthrough.645× outlier
351K views
B2B·Talking Head

A green-screen reaction hook you can use to market a B2B app - open on a dramatic callout pointing to another creator, then transition directly into a desktop UI-walkthrough.

An app-demo workflow you can use to promote a B2B app - showing the creation of an app icon step-by-step from raw paths to a finished gradient logo.598× outlier
362K views
B2B·App Demo

An app-demo workflow you can use to promote a B2B app - showing the creation of an app icon step-by-step from raw paths to a finished gradient logo.

A curiosity-driven question hook you can use to promote a B2B app - it opens with a radical efficiency promise, details the prompts step-by-step, and simulates hands-off execution.82× outlier
1.6M views
B2B·Talking Head

A curiosity-driven question hook you can use to promote a B2B app - it opens with a radical efficiency promise, details the prompts step-by-step, and simulates hands-off execution.

A problem-solution talking-head hook you can use to market a B2B app - it exposes a hidden flaw in AI assistants, demonstrates a multi-agent workaround, and calls to save the video.11× outlier
217K views
B2B·Talking Head

A problem-solution talking-head hook you can use to market a B2B app - it exposes a hidden flaw in AI assistants, demonstrates a multi-agent workaround, and calls to save the video.

A multi-variant comparison hook you can use to promote a B2B app - it opens by contrasting three AI-generated assets, then runs a step-by-step UI workflow demo.2× outlier
111K views
B2B·App Demo

A multi-variant comparison hook you can use to promote a B2B app - it opens by contrasting three AI-generated assets, then runs a step-by-step UI workflow demo.

Other

See all six ->
A prank chat hook you can use to market a photo editing app - it shows a fast AI modification, then reveals brutal family group chat reactions to the edit.16909× outlier
16M views
Other·App Demo

A prank chat hook you can use to market a photo editing app - it shows a fast AI modification, then reveals brutal family group chat reactions to the edit.

A fake-prank hook you can use to market an AI photo-editing app - lead with a shocking image, reveal the app generating it, and escalate with a funny text thread.16494× outlier
16M views
Other·App Demo

A fake-prank hook you can use to market an AI photo-editing app - lead with a shocking image, reveal the app generating it, and escalate with a funny text thread.

A high-drama gossip hook you can use to market an AI companion app - open on a shocked user reaction, then pan to an animated avatar delivering messy, fictional gossip.11650× outlier
3.6M views
Other·App Demo

A high-drama gossip hook you can use to market an AI companion app - open on a shocked user reaction, then pan to an animated avatar delivering messy, fictional gossip.

A silent POV hook you can use to market a rewards app - it pairs a relatable workplace betrayal loop with a high-drama, secrets-sharing caption that sneaks in the product link.5603× outlier
521K views
Other·Silent UGC

A silent POV hook you can use to market a rewards app - it pairs a relatable workplace betrayal loop with a high-drama, secrets-sharing caption that sneaks in the product link.

A realistic prank hook you can use to promote an AI video editing app - generating fake footage of a boiling pet fish to trick a family member over text.5317× outlier
5.7M views
Other·App Demo

A realistic prank hook you can use to promote an AI video editing app - generating fake footage of a boiling pet fish to trick a family member over text.

A compilation-and-tutorial hook you can use to promote a video-editing app - it hooks with chaotic user-generated prank clips before demonstrating the in-app template creation step-by-step.3856× outlier
1.5M views
Other·App Demo

A compilation-and-tutorial hook you can use to promote a video-editing app - it hooks with chaotic user-generated prank clips before demonstrating the in-app template creation step-by-step.

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