Games on TikTok - August 17 - 23
games, the week of August 17 - 23.
The games TikTok posts that broke out that week - each one beat its own account's baseline, scored and tagged by Handler. Tap any to see the full breakdown.
64× outlier864K viewsGames·Silent UGC
A silent ASMR unboxing hook you can use to promote a mobile game - it opens on high-satisfaction physical attachment sounds before cutting to snappy retro-style handheld emulator gameplay.
40× outlier125K viewsGames·Silent UGC
A step-by-step sideload tutorial hook you can use to market a mobile game - it opens on simulated gameplay, shows search failure, and funnels users to a bio link.
2× outlier218K viewsGames·Talking Head
A 'powerful websites' hook you can use to grow a mobile game - a creator points to a desktop emulator screen, searches a retro classic, and instantly plays it.
46939× outlier12M viewsGames·Silent UGC
A silent 7-second makeup hook you can use to market a mobile game - showing a bizarre beauty routine while text tells them their boredom is from not playing.
13384× outlier5.3M viewsGames·App Demo
An over-the-shoulder UGC format you can use to promote a mobile game - filming a player's tense voice-controlled puzzle guesses in real-time until they solve it.
10651× outlier7.2M viewsGames·App Demo
A bait-and-switch relationship prank you can use to market a mobile game - luring your partner home with a fake household emergency only to reveal you just wanted to play.
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