“A relatable POV skit you can use to market a B2B app - it opens on a worker locking in to start a task, then cuts to a blocked access screen.”
1757× outlier5/5 reach magnitude vs the account's own baseline.
How hard it moved viewers to save, share, and comment.
Why this qualified
2.4M views on a silent ugc post, 1757x the account's usual reach. The Outlier score reads reach as a multiple of the account's own median, and that median sits around 1.4K views, which is why the multiple matters more than the raw view count - it isolates the posts that outran their own channel instead of the ones riding a big following.
Its Pull score of 5/5 (11.8% weighted) measures how hard it moved viewers to save, share, and comment - the actions weighted heaviest because they signal real intent rather than a passing tap. The product it puts forward is A workspace collaboration or productivity tool. Reach gets a post seen; Pull is the read on whether it landed.
Broken out, the post drew 209K likes, 313 comments, 13K shares, and 5.1K saves. Those are the numbers the Outlier and Pull scores are built from, nothing modelled or projected.
The full breakdown - why the hook works, the comment-intent read, and the ready-to-shoot dupe kit - lives inside Handler.
Anatomy
The post runs for about nine seconds as a silent user-generated video clip. It opens directly on a single continuous shot in a personal or workspace setting without spoken dialogue. The pacing remains steady throughout the short run, relying entirely on visual action and on-screen text overlays to deliver the premise. A text hook is positioned centrally over the frame, setting up a relatable workplace scenario that aligns with the post caption. The product interface appears directly within the frame during the scene, presented either on a screen or integrated into the physical action before concluding abruptly.
How this post compares
Its 2.4M views run about 11x the median of recent b2b outliers in the library. That reach multiple ranks in the top 10% of the 190 b2b outliers we currently track. Its Pull score sits in the top 60% of that same set.
Likes led the raw counts, though saves and shares are what move Pull hardest. It is one of the few Silent UGC breakouts among recent b2b outliers in the library, just 7% of the pool.
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Talking Head in B2B
Another B2B outlier
Want to dupe these outliers for your own app?
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