“An infographic-style animation you can use to market a lifestyle app - it hooks pet owners with a quick visual quiz before transitioning into a branded app download page.”

An outlier is a post that beats the account's own baseline, and this animation one did by 1657x - 836K views where a normal post on the account lands near 505. Reach on that scale is a signal about the post, not the audience size, which is exactly why Handler pulls it into the library instead of letting it scroll past.

The product behind the post is A dog training and care app. Pull came in at 5/5, 7.2% on the weighted scale - Handler's read on saves, shares, and comments, with saves and shares counted heaviest because they are the actions that carry a post into new feeds rather than just marking approval.

Underneath the two scores sit the actual counts - 40K likes, 303 comments, 488 shares, and 4.5K saves - the raw engagement Handler reads to place the post in its niche.

Its 836K views run about 2.5x the median of recent lifestyle outliers in the library. That reach multiple ranks in the top 13% of the 1633 lifestyle outliers we currently track. Its Pull score sits in the top 68% of that same set.

Likes led the raw counts, though saves and shares are what move Pull hardest.