“A dual-device demo you can use to grow a lifestyle app - showing two iPhones with book-character lockscreen widgets that play video clips when tapped, followed by an in-app tutorial.”

Handler logged this app demo post at 4.2M views, a jump of 617x over the account's median. The Outlier score is exactly that jump, and with 6.8K views being ordinary for this account the breakout stands well clear of its own baseline. That is the bar every post in this library has cleared.

Saves and shares carry the most weight in a Pull score, and this post's landed at 5/5 (26.3% weighted). It promotes iScreen phone customization app. Pull is the intent side of the two scores - a post can rack up views and still convert nothing, so Handler tracks reach and Pull as separate reads.

Broken out, the post drew 561K likes, 1.3K comments, 64K shares, and 71K saves. Those are the numbers the Outlier and Pull scores are built from, nothing modelled or projected.

Its 4.2M views run about 13x the median of recent lifestyle outliers in the library. That reach multiple ranks in the top 23% of the 1672 lifestyle outliers we currently track. Its Pull score sits in the top 24% of that same set.

Likes led the raw counts, though saves and shares are what move Pull hardest. App Demo makes up 32% of recent lifestyle outliers in the library.