“A two-slide bait-and-switch slideshow you can use to market a lifestyle app - hooking viewers with a crying-face close-up before revealing an absurd celebrity caricature as a soulmate match.”

An outlier is a post that beats the account's own baseline, and this slideshow one did by 9546x - 2.6M views where a normal post on the account lands near 272. Reach on that scale is a signal about the post, not the audience size, which is exactly why Handler pulls it into the library instead of letting it scroll past.

The product behind the post is An astrology and soulmate drawing app. Pull came in at 5/5, 26.0% on the weighted scale - Handler's read on saves, shares, and comments, with saves and shares counted heaviest because they are the actions that carry a post into new feeds rather than just marking approval.

By the raw numbers the post logged 374K likes, 2.1K comments, 64K shares, and 11K saves - the metrics Handler weighs into its Pull read, and the same figures you see in the panel above.

Its 2.6M views run about 7.8x the median of recent lifestyle outliers in the library. That reach multiple ranks in the top 3% of the 1633 lifestyle outliers we currently track. Its Pull score sits in the top 24% of that same set.

Likes led the raw counts, though saves and shares are what move Pull hardest. It is one of the few Slideshow breakouts among recent lifestyle outliers in the library, just 15% of the pool.