“A viewfinder photo-reveal hook you can use to sell a lifestyle app - cycle through dynamic camera framing angles before cutting on beat to high-contrast final film shots.”

Handler logged this app demo post at 2.1M views, a jump of 251x over the account's median. The Outlier score is exactly that jump, and with 8.4K views being ordinary for this account the breakout stands well clear of its own baseline. That is the bar every post in this library has cleared.

Saves and shares carry the most weight in a Pull score, and this post's landed at 5/5 (13.1% weighted). It promotes Vintage camera photo app. Pull is the intent side of the two scores - a post can rack up views and still convert nothing, so Handler tracks reach and Pull as separate reads.

The counts behind those scores: 145K likes, 126 comments, 5.3K shares, and 27K saves. Saves and shares are weighted heaviest because they are the actions that carry a post into more feeds.

Its 2.1M views run about 7.0x the median of recent lifestyle outliers in the library. That reach multiple ranks in the top 36% of the 2007 lifestyle outliers we currently track. Its Pull score sits in the top 51% of that same set.

Likes led the raw counts, though saves and shares are what move Pull hardest. App Demo makes up 31% of recent lifestyle outliers in the library.