“A five-second silent hook you can use to promote a lifestyle app - aggressively opening an iPad to book flights synced to the 'do you actually want to do this' audio.”

Handler logged this silent ugc post at 4.1M views, a jump of 7951x over the account's median. The Outlier score is exactly that jump, and with 516 views being ordinary for this account the breakout stands well clear of its own baseline. That is the bar every post in this library has cleared.

Saves and shares carry the most weight in a Pull score, and this post's landed at 5/5 (27.3% weighted). It promotes A flight-booking and travel-search app. Pull is the intent side of the two scores - a post can rack up views and still convert nothing, so Handler tracks reach and Pull as separate reads.

Broken out, the post drew 621K likes, 599 comments, 108K shares, and 16K saves. Those are the numbers the Outlier and Pull scores are built from, nothing modelled or projected.

Its 4.1M views run about 12x the median of recent lifestyle outliers in the library. That reach multiple ranks in the top 4% of the 1662 lifestyle outliers we currently track. Its Pull score sits in the top 23% of that same set.

Likes led the raw counts, though saves and shares are what move Pull hardest. Silent UGC is the most common breakout format among recent lifestyle outliers in the library, at 37% of them.