“A toxic loyalty-test hook you can use to promote a lifestyle app - selfie footage pairs with relatable relationship paranoia text that naturally embeds the tool's core utility.”

Handler logged this silent ugc post at 1.1M views, a jump of 1762x over the account's median. The Outlier score is exactly that jump, and with 624 views being ordinary for this account the breakout stands well clear of its own baseline. That is the bar every post in this library has cleared.

Saves and shares carry the most weight in a Pull score, and this post's landed at 5/5 (28.4% weighted). It promotes A second phone number app. Pull is the intent side of the two scores - a post can rack up views and still convert nothing, so Handler tracks reach and Pull as separate reads.

The counts behind those scores: 209K likes, 1.6K comments, 11K shares, and 14K saves. Saves and shares are weighted heaviest because they are the actions that carry a post into more feeds.

Its 1.1M views run about 3.3x the median of recent lifestyle outliers in the library. That reach multiple ranks in the top 12% of the 1687 lifestyle outliers we currently track. Its Pull score sits in the top 22% of that same set.

Likes led the raw counts, though saves and shares are what move Pull hardest. Silent UGC is the most common breakout format among recent lifestyle outliers in the library, at 37% of them.