“A silent crying UGC format you can use to promote a lifestyle app - post a 5-second clip of a creator sobbing over a dramatic relationship text to drive caption reads.”

An outlier is a post that beats the account's own baseline, and this silent ugc one did by 466x - 2.3M views where a normal post on the account lands near 4.9K. Reach on that scale is a signal about the post, not the audience size, which is exactly why Handler pulls it into the library instead of letting it scroll past.

The product behind the post is A background check app. Pull came in at 5/5, 17.3% on the weighted scale - Handler's read on saves, shares, and comments, with saves and shares counted heaviest because they are the actions that carry a post into new feeds rather than just marking approval.

Broken out, the post drew 192K likes, 1.6K comments, 44K shares, and 7.4K saves. Those are the numbers the Outlier and Pull scores are built from, nothing modelled or projected.

Its 2.3M views run about 6.9x the median of recent lifestyle outliers in the library. That reach multiple ranks in the top 27% of the 1633 lifestyle outliers we currently track. Its Pull score sits in the top 38% of that same set.

Likes led the raw counts, though saves and shares are what move Pull hardest. Silent UGC is the most common breakout format among recent lifestyle outliers in the library, at 37% of them.