“A relatable office POV hook you can use to market a lifestyle app - it opens on someone sitting down at work before immediately abandoning their desk for a coffee break.”

Handler logged this silent ugc post at 4.3M views, a jump of 311x over the account's median. The Outlier score is exactly that jump, and with 14K views being ordinary for this account the breakout stands well clear of its own baseline. That is the bar every post in this library has cleared.

Saves and shares carry the most weight in a Pull score, and this post's landed at 5/5 (18.6% weighted). Pull is the intent side of the two scores - a post can rack up views and still convert nothing, so Handler tracks reach and Pull as separate reads.

The counts behind those scores: 518K likes, 332 comments, 54K shares, and 17K saves. Saves and shares are weighted heaviest because they are the actions that carry a post into more feeds.

Its 4.3M views run about 13x the median of recent lifestyle outliers in the library. That reach multiple ranks in the top 34% of the 1662 lifestyle outliers we currently track. Its Pull score sits in the top 37% of that same set.

Likes led the raw counts, though saves and shares are what move Pull hardest. Silent UGC is the most common breakout format among recent lifestyle outliers in the library, at 37% of them.