“A de-influencing comparison slideshow you can use to sell a lifestyle app - giving famous products low scores to trigger curiosity before introducing a high-rated, lesser-known alternative.”
5/5 reach magnitude vs the account's own baseline.
How hard it moved viewers to save, share, and comment.
Why this qualified
An outlier is a post that beats the account's own baseline, and this slideshow one did by 1109x - 1.2M views where a normal post on the account lands near 1.1K. Reach on that scale is a signal about the post, not the audience size, which is exactly why Handler pulls it into the library instead of letting it scroll past.
The product behind the post is A pore clearing skincare pad. Pull came in at 5/5, 23.1% on the weighted scale - Handler's read on saves, shares, and comments, with saves and shares counted heaviest because they are the actions that carry a post into new feeds rather than just marking approval.
Broken out, the post drew 117K likes, 404 comments, 2.4K shares, and 38K saves. Those are the numbers the Outlier and Pull scores are built from, nothing modelled or projected.
The full breakdown - why the hook works, the comment-intent read, and the ready-to-shoot dupe kit - lives inside Handler.
Anatomy
The post opens with a title slide featuring a direct text overlay focused on dark spots and hyperpigmentation. It moves through eight static slides at a user-directed pace, cycling through close-up skin imagery, comparative visuals, and step-by-step routines. Large text overlays remain centered on each frame to deliver silent, written instructions and product details. The featured skincare product appears across the middle and later slides, presented first in its packaging and then applied onto the skin. The sequence concludes on an eighth slide that displays the full product setup alongside a brief summary line beneath the hashtag-only caption.
How this post compares
Its 1.2M views run about 3.7x the median of recent lifestyle outliers in the library. That reach multiple ranks in the top 16% of the 1693 lifestyle outliers we currently track. Its Pull score sits in the top 29% of that same set.
Saves did the heaviest lifting on its Pull score - the action TikTok rewards most. It is one of the few Slideshow breakouts among recent lifestyle outliers in the library, just 14% of the pool.
More outlier TikTok posts
Same Slideshow format
Same Slideshow format
Same Slideshow format
Same Slideshow format
App Demo in Lifestyle
App Demo in Lifestyle
A similar 1121x outlier
Same Slideshow format
A similar 836x outlier
A similar 944x outlier
A similar 699x outlier
A similar 1016x outlier
Want to dupe these outliers for your own app?
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