“A doomscrolling problem hook you can use to promote a health & fitness app - open on physical pushups, reveal the app lock mechanic, then show screen time unlocked.”

Handler logged this app demo post at 1.4M views, a jump of 1775x over the account's median. The Outlier score is exactly that jump, and with 789 views being ordinary for this account the breakout stands well clear of its own baseline. That is the bar every post in this library has cleared.

Saves and shares carry the most weight in a Pull score, and this post's landed at 3/5 (4.2% weighted). It promotes A screen time blocker app that requires pushups to unlock apps. Pull is the intent side of the two scores - a post can rack up views and still convert nothing, so Handler tracks reach and Pull as separate reads.

The counts behind those scores: 30K likes, 217 comments, 1.4K shares, and 5.7K saves. Saves and shares are weighted heaviest because they are the actions that carry a post into more feeds.

Its 1.4M views run about 6.2x the median of recent health & fitness outliers in the library. That reach multiple ranks in the top 8% of the 869 health & fitness outliers we currently track. Its Pull score sits in the top 76% of that same set.

Likes led the raw counts, though saves and shares are what move Pull hardest. App Demo makes up 24% of recent health & fitness outliers in the library.