“A listicle carousel you can use to promote a health & fitness app - hook on quirky therapist advice, deliver relatable hacks, then slip your tool into the final payoff slide.”
5/5 reach magnitude vs the account's own baseline.
How hard it moved viewers to save, share, and comment.
Why this qualified
2.1M views on a slideshow post, 4099x the account's usual reach. The Outlier score reads reach as a multiple of the account's own median, and that median sits around 512 views, which is why the multiple matters more than the raw view count - it isolates the posts that outran their own channel instead of the ones riding a big following.
Its Pull score of 5/5 (16.1% weighted) measures how hard it moved viewers to save, share, and comment - the actions weighted heaviest because they signal real intent rather than a passing tap. The product it puts forward is Anticipate, a mental health and anxiety journaling app. Reach gets a post seen; Pull is the read on whether it landed.
The counts behind those scores: 62K likes, 799 comments, 26K shares, and 43K saves. Saves and shares are weighted heaviest because they are the actions that carry a post into more feeds.
The full breakdown - why the hook works, the comment-intent read, and the ready-to-shoot dupe kit - lives inside Handler.
Anatomy
This silent six-slide carousel opens on a title slide displaying a text overlay centered on mental health and anxiety themes. The post moves through six discrete visual beats, paced as a self-directed sequence of static text-based slides. Each subsequent card introduces short written statements or lists detailing specific experiences with health anxiety, grief, and emetophobia, relying entirely on typographic overlays against image or solid backgrounds rather than spoken audio. The slides maintain a consistent visual layout throughout, ending on a concluding sixth card that wraps up the written topic with a final text prompt.
How this post compares
Its 2.1M views run about 9.5x the median of recent health & fitness outliers in the library. That reach multiple ranks in the top 4% of the 932 health & fitness outliers we currently track. Its Pull score sits in the top 38% of that same set.
Saves did the heaviest lifting on its Pull score - the action TikTok rewards most. Slideshow is the most common breakout format among recent health & fitness outliers in the library, at 33% of them.
More outlier TikTok posts
Another Mental Health Journaling outlier
Same Slideshow format
Same Slideshow format
Same Slideshow format
Same Slideshow format
Silent UGC in Health & Fitness
Same Slideshow format
Silent UGC in Health & Fitness
App Demo in Health & Fitness
Talking Head in Health & Fitness
Same Slideshow format
Talking Head in Health & Fitness
Want to dupe these outliers for your own app?
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