“An 8-second split-screen hook you can use to sell a health & fitness app - pair a shocked facial reaction with a screen recording of muscle-mapping filters.”

2.2M views on a app demo post, 992x the account's usual reach. The Outlier score reads reach as a multiple of the account's own median, and that median sits around 2.2K views, which is why the multiple matters more than the raw view count - it isolates the posts that outran their own channel instead of the ones riding a big following.

Its Pull score of 5/5 (9.1% weighted) measures how hard it moved viewers to save, share, and comment - the actions weighted heaviest because they signal real intent rather than a passing tap. The product it puts forward is A gym workout library and planning app. Reach gets a post seen; Pull is the read on whether it landed.

By the raw numbers the post logged 42K likes, 71 comments, 6.4K shares, and 33K saves - the metrics Handler weighs into its Pull read, and the same figures you see in the panel above.

Its 2.2M views run about 9.7x the median of recent health & fitness outliers in the library. That reach multiple ranks in the top 13% of the 888 health & fitness outliers we currently track. Its Pull score sits in the top 59% of that same set.

Saves did the heaviest lifting on its Pull score - the action TikTok rewards most. App Demo makes up 24% of recent health & fitness outliers in the library.